Research On The Selection And Optimization Of Marketing Channels For Poultry Agricultural Products In Gaozuo Town,Jianhu County

In the process of continuous economic progress in China,agricultural development has played a particularly important role.As a fundamental industry that has a significant impact on China’s national economy and people’s livelihood,agriculture has always played a pivotal role in China’s economic development.With the rapid development of reform and opening up and socialist market economy,China’s agricultural product market is also undergoing tremendous changes.As an important component of agricultural industry development,the marketing status of agricultural products is related to the ultimate interests of farmers,agricultural enterprises,and consumers.At present,China’s agricultural product production has not achieved comprehensive standardization,and the construction of marketing channel system is not perfect.How to build a scientific and reasonable agricultural product marketing system is the key to solving the problem.This article focuses on the marketing channels of poultry agricultural products in Gaozuo Town,Jianhu County,Jiangsu Province.On the basis of carefully reviewing relevant literature and systematically elaborating on the main concepts and theories involved in this article,questionnaire survey and interview methods were used to obtain the views of individual farmers,government organizations,and local enterprises on the current situation and problems of marketing channels.Research has found that the construction of marketing channels for poultry agricultural products in Gaozuo Town mainly includes self-produced and self sold marketing channels,"farmers+wholesalers" marketing channels,e-commerce marketing channels,leading enterprises+farmers and cooperative marketing channels.These channels have played an important role in the marketing of poultry agricultural products in Gaozuo Town,but there are also some problems,mainly including structural defects in marketing channels and insufficient construction of marketing channels The supporting measures for marketing channels are not sound,etc.The reasons for the above problems include insufficient government support for the construction of marketing channels for poultry agricultural products,inadequate construction of marketing channels for poultry agricultural products,and inadequate supporting facilities for poultry agricultural product marketing channels.Finally,this article proposes relevant suggestions for optimizing and improving the marketing channels of poultry agricultural products in Gaozuo Town.Firstly,fully leverage the government’s role in the construction of agricultural product marketing channels,strengthen guidance,increase capital investment,and strengthen policy support;Secondly,strengthen the construction of marketing channel systems,improve local poultry agricultural product marketing channels,strengthen the establishment of unique agricultural product signs,promote farmers to continuously improve their marketing concepts,and establish a new marketing model;Thirdly,strengthen the construction of supporting facilities,accelerate the construction of specialized service marketing markets,create logistics service systems,improve the standardization of marketing and production,improve network information systems,and vigorously cultivate marketing professionals.Agricultural product marketing is related to the healthy development of the agricultural product market economy.It requires rural individual farmers,rural enterprises,and government departments to jointly establish a reasonable internal structure and functional agricultural product channel system.It is necessary to actively adapt to environmental changes,innovate marketing ideas,and grasp the trend of development.This article aims to conduct a systematic study on the marketing channels of poultry agricultural products in Gaozuo Town,Jianhu County.It is hoped that taking Gaozuo Town,Jianhu County as an example,it can provide reference for the construction of poultry agricultural product marketing channels in other regions,thereby assisting in the scientific construction of agricultural product marketing channels in China.