Research On The Psychological Characteristics Of The Consumption Of Health Products For The Elderly

As a country with a large population in the world,China’s aging has become more and more obvious.As the number of elderly people continues to grow,the attention of all walks of life to the elderly is also increasing.The resulting topics about the health of the elderly continue to rise,arousing people’s heated discussion and attention.At the same time,residents are paying more attention to their own health while improving their living standards and quality.As one of the main ways for the elderly to pursue health,the elderly are sought after by the elderly.In this context,the health care product market with the elderly as the main consumer target group is gradually expanding,and the health care industry is growing.While the elderly are consuming health care products,they also exhibit many social problems,including health care fraud.Incidents,counterfeit and inferior health products,pyramid schemes under the name "health products",and large-scale gathering incidents with potential safety hazards related to health products,etc.,harm the physical and mental health of the elderly.This paper firstly sorts out the relevant aspects of the consumption of health care products for the elderly through literature review,and then investigates and analyzes the current consumption of health care products for the elderly through questionnaires and interviews.The relationship between the education level of the elderly and the cognition of health care products,the relationship between the income,happiness,the relationship between children and the consumption level of health care products for the elderly is obtained.According to the analysis of the psychological characteristics of the elderly,there are social psychological characteristics,consumption psychological characteristics and other consumption psychological characteristics in the process of consumption of health care products,and some elderly people are affected by psychological characteristics and show different cognitive characteristics and consumption behaviors of health care products.performance characteristics,and may cause problems of irrational consumption of health care products.Based on the above conclusions,this paper puts forward corresponding suggestions and countermeasures on the health consumption psychology of the elderly from the perspectives of the government,industry,family and individual,so as to guide the elderly to establish a correct concept of health care,achieve rational consumption,have a happy old age,and build a perfect old age.health system.