Research On The Application Of Brand Image Design Of Xiguobao B&B

The tourism consumption of Chinese urban and rural residents continues to climb,the B&B hotel market continues to develop,and people have higher requirements for the image of B&B hotels as well as the sensory experience,cultural experience,and residential experience.Theoretical research and design practice research on B&B brand image design at home and abroad are relatively few,and with the increasingly comprehensive development of B&B functions,research on B&B brand image design strategies lags behind.This paper attempts to systematize the research related to B&B brand image design from the perspective of design strategies and methods,elaborates the theories related to B&B brand image design,refines the design categories,design methods and design principles of B&B brand image with case studies,focuses on the combination of B&B spatial characteristics and folk culture,conducts field research and builds design strategies from the regional culture of Xigui Fort.In the process of Xigu Huiyuan B&B brand image design practice,the final goal of the design practice is to differentiate the B&B brand and diversify the brand image unity,using the local folk culture resources to form a visual image design language,from the extraction of elements,logo design,color planning,graphic extension,visual application and other aspects of design practice,shaping the complete Xigu Huiyuan B&B brand image design system.The brand image design of the B&B,as the main carrier for the revitalization of rural culture,provides reference for the development of the brand image design of "B&B+culture" in the rural B&B of Xigu Fort.