Marketing Strategy Of M Ballet Training Company Optimization Study

Along with the progress of China’s social and economic development,a large number of various training institutions have emerged in the domestic market,such as art,sports,early education,etc.,which to a certain extent meet the educational needs of the people who want their sons to become dragons and daughters to become phoenixes.The traditional art training schools have shown a rapid growth trend in terms of scale and number,further intensifying the degree of competition in the art training market.At the same time,China is accelerating the deep integration of the Internet+ and traditional industries,and marketing business based on online art education platforms has also gained rapid development,greatly impacting traditional offline art education and training.In this cruel market competition,M ballet training company has to ensure that its traditional channels in marketing network can continue to maintain its advantages,on the other hand,it also needs to take effective measures to actively respond to the challenges brought by online e-commerce,which further intensifies the company’s marketing pressure in terms of products,channels and cost control.Based on customer groups and Internet thinking,this thesis re-designed the marketing strategy of the case company based on the marketing mix strategy theory,hoping to innovate its marketing model and provide reference for the company to do a good job in marketing and achieve sound development.Based on the theoretical basis of marketing mix theory and market segmentation,this thesis takes M Ballet Training Company as a specific research case,discusses the external environment faced by M Ballet Training Company from the basic situation of M Ballet Training Company,analyzes M Ballet Training Company’s own strengths and weaknesses,opportunities and threats,as well as M Ballet Training Company’s existing product,price,channel and promotion strategies.At the same time,with the help of questionnaires,the problems and reasons of M Ballet Training’s marketing strategy are discussed in a comprehensive manner,and finally,the improvement and implementation guarantee of M Ballet Training’s marketing strategy are proposed.This thesis finds that there are problems in the marketing of M ballet training company,such as serious homogenization of products and services,imperfect price system,single marketing channel,and lack of characteristics of promotional activities.The main reasons for these problems are insufficient marketing staff incentive,insufficient marketing awareness,lack of marketing awareness in other departments,and low overall quality of marketing staff.To address the problems in the marketing strategy of M Ballet Training Company,this thesis proposes a marketing strategy optimization plan from four dimensions,including innovative products,flexible pricing,special promotions,and channel expansion,etc.To ensure the smooth implementation of the plan,this thesis also proposes safeguards from the aspects of organization,system,human resources,and information technology.The research of this thesis can provide reference for the improvement of the marketing strategy of M ballet training company,and provide reference for the development of marketing and the improvement of comprehensive competitive strength of the same industry.