On The Construction Of Red Cultural Identity In Cultural Variety "Trust In China"

With the development of globalization,what Chinese brings is not only the mutual flow of the economic level,but also brings about the fierce collision of ideology and culture,lifestyle,etc.,and the strong invasion of Western culture represented by consumerism and hedonism is eroding the excellent culture of our country,and unconsciously colliding and dissolving the red culture we inherit.And with the deepening of reform and opening up,the development of China’s economic development has entered the fast lane,and people’s material life has become more and more abundant,which makes people no longer only pursue the richness of material life,but pay more attention to the richness and enjoyment of spiritual life.It is in this context that "Letter China" came into being,as one of the representatives of CCTV’s original cultural programs,through the form of messenger reading red letters to lead the people into flesh and blood communists,innovative forms,to tell the audience the touching stories of communists,in all fields of communication have received a high response,so that red culture in the contemporary era to revitalizeThrough research,it is found that "Letter China" has carried out the construction of red cultural identity through collective memory,ritual dissemination and form innovation,innovated the form and process of programs,basically realized the creative transformation of red culture,and can embed red culture in stories and gain the recognition of the audience,so as to complete the construction of red cultural identity and obtain the recognition of the audience.In recent years,cultural variety shows have shown a trend of stylization and repetition,and the development of cultural variety shows has also reached a bottleneck stage,"Letter China" has taken a different path,providing us with a good case,to see the big in the small,and to show the brilliance of the humanity of communists with letters.There are still many places where rich red cultural resources are worth excavating,how to make red culture more deeply rooted in the hearts of the people,let excellent culture take root in the hearts of the audience,and gain the recognition of the audience,I hope that this study can provide a certain reference for the development of follow-up cultural variety shows in the field of enhancing cultural identity.