| The Communist Youth League of China has been established for a hundred years.Under the background of cultural self-confidence in the new era,how to better spread the culture of the Communist Youth League and narrow the distance between the league organization and the youth is particularly important.IP image design can make the image of the Communist Youth League more direct and specific.It not only provides a new means for the Communist Youth League to lead the work of youth thought,but also helps to spread the campus culture of colleges and universities,promote the construction of campus culture,and enhance the competitiveness of the school.Symbolic interaction theory comes from the field of sociology,its specific name is proposed by Brumer,he established the basic theoretical framework of symbolic interaction theory.Thesis paper mainly takes symbolic interaction theory as the theoretical basis,through in-depth study of IP image design cases related to colleges and universities at home and abroad,draws design experience worthy of reference from excellent design cases,and studies the methods and principles of IP image design of the Communist Youth League of colleges and universities from the perspective of symbolic interaction theory,and takes Jiangxi University of Finance and Economics as an example to design.The design of the image mainly starts from the region,humanities,historical culture and campus culture of the Communist Youth League of Jiangxi University of Finance and Economics,explores the available design elements,and combines the symbolic interaction theory to construct the image,and finally forms the design scheme.The IP image that conforms to the characteristics of the Communist Youth League of Jiangxi University of Finance and Economics plays a role in promoting the spread of the Communist Youth League culture of Jiangxi University of Finance and Economics,the development of student work,the improvement of the soft power of school culture,and the strengthening of social competitiveness. |
