Research On Presentation And Dissemination Of Henan Satellite TV Culture Program’s Henan Regional Culture

Culture is the foundation for the survival and development of a nation,and cultural self-confidence is the force that is the most fundamental,solid,and enduring in the development of a country and nation.The Chinese civilization nurtured by the Chinese nation for five thousand years shines brightly in the long course of history.As the birthplace of ancient China and ancient humans,Henan has also accumulated rich and brilliant culture.Over the years,Henan Satellite TV has been rooted in the mining of Henan regional culture and assumed the responsibility of spreading Henan regional culture consciously.Henan Satellite TV takes advantage of the communication advantages of provincial satellite TV to combine the local characteristic regional culture with TV programs,and spreads the regional culture in a popular way,which is of great significance for “culture outgoing” and the promotion of cultural soft power.In the perspective of cultural confidence,this paper fully interprets the adherence and inheritance of Henan Satellite TV in the process of spreading Henan regional culture.This paper interprets the enduring classic programs and the program which is suddenly eye-catching together,and it analyzes their beneficial practices in cultural communication.Then the paper explores the underlying logic and future vision of the creation of cultural programs to promote the development of cultural programs and the dissemination of culture.This paper takes Li Yuanchun and the "Chinese Festival" series of programs of Henan satellite TV as the research object and adopts the research methods of literature research,case analysis and interviews to analyze the presentation and dissemination of cultural programs of Henan Satellite TV on Henan regional culture.According to the research,Henan Satellite TV has opened up characteristic prospects of its own in the 30 years of innovation practice.In terms of cultural presentation,Henan Satellite TV has always deeply excavated culture local culture.Li Yuanchun has performed countless classic songs for audiences in the past 29 years by taking Henan Opera as a breakthrough."Chinese Festivals" series programs take root in the regional culture of Henan and show the unique cultural memory by making use of new media technology.These two programs use different forms to explain the regional culture of Henan.In the aspect of cultural communication,Li Yuanchun has undergone many reforms and adopted a variety of communication strategies to attract a large audience,which makes an important contribution to the promotion of opera culture.The series of "Chinese Festivals" has adopted the form of multimedia publicity since it was broadcast,which laid a solid foundation for the explosion of the program.The program opened up a channel for the traditional culture to go viral.Li Yuanchun and "Chinese Festival" series show Henan Satellite TV’s exploration and practice of cultural programs in different periods and they show the professional quality and innovative spirit of Henan Satellite TV.This paper analyzes the deficiencies of cultural programs of Henan Satellite TV and the paper tries to put forward optimization strategies,which can provide useful references for the development of cultural programs.Besides,it has epochal value for spreading and carrying forward traditional culture and improving people’s cultural confidence.