Research On Chinese Opera Short Video Creation Based On Social Platform Communication

Chinese opera art is an important part of Chinese traditional culture,and its unique artistic performance formula has long been favored by the public.However,with the popularization of mass culture and the development of information technology,chinese opera art has gradually faded out of young people’s vision,and the popularity of folk singing is in a "depressed" state.In the digital age of media technology innovation,short video has injected a "strong needle" into the opera art.The emergence of short video caters to the visual culture of the public and integrates text,audio and video,which can meet the needs of different users in multiple dimensions and satisfy people’s sharing demands.Short video is gradually becoming an important tool for netizens to obtain information and entertainment.At present,every major social platform is in the form of short videos,in various fields of in-depth exploration of content.Social platforms promote and spread opera art from different perspectives,and launch a number of opera culture promotion activities by utilizing the platform’s vivid communication effect and efficient and rapid communication efficiency,which has attracted much attention in the field of opera protection and communication,thus generating a "phenomenon" opera fever,and let the drama inheritor carry on the inheritance better in the new era,forms the individual“Strong IP”.This paper studies the creation of short opera videos from the perspective of communication on social platforms,excavates the artistic characteristics of the national intangible cultural heritage opera "Laiwu Clappers",sorts out the internal relationship between social platforms and short opera videos,explores the "reality and reality" between them,and examines the application and development of short opera videos from different angles.Based on the drama elements in the short drama video,the paper extracts the drama elements from the four dimensions of dress,technique,makeup and instrument,actively explores the creation and research of short drama video based on social platform communication,removes barriers,breaks barriers and innovates paths in the social platform,promotes the diversified communication channels of short drama video,and enriche the communication forms of drama art.The short video of opera developed quickly and well from "horse racing and enclosure" to "intensive farming",and actively practiced "telling Chinese stories well and spreading Chinese voices well".