Research On The Propaganda Of Qingdao Xinmin News

Qingdao is located in the southeast coast of Shandong Peninsula and the east of Jiaodong Peninsula,bordering on the Yellow Sea and facing the Korean Peninsula across the sea.Since modern times,Influenced by the international situation,Qingdao’s strategic position has become increasingly prominent.In addition,since the first World War,the accumulation of long-term operation of Japanese forces in Qingdao has made Qingdao an important stronghold and an important place for public opinion propaganda in the Japanese puppet occupied area.In January 1938,the Japanese puppets founded Qingdao Xinmin News,guided by colonial ideas such as "East Asia doctrine","Xinmin doctrine" and "kingcraft doctrine",guide the direction of public opinion in the occupied areas and serve the colonial rule of the Japanese and puppets.Qingdao Xinmin News is published in Qingdao and its surrounding areas,covering Jiaozhou,Weihai,Shandong,Beijing,Tianjin and other areas.In order to increase the sales of newspapers,the newspapers bundled and sold colonial ideas to the people by means of compulsory purchase and increased entertainment content.In the early days of newspaper issuance,in order to expand the organization of the newspaper office and enhance the influence of the newspaper,Qingdao Xinmin Newspaper Office set up branches in Qingdao and Shandong Province,and recruited a large number of personnel to maintain the operation of the newspaper office and expand its sphere of influence.After the outbreak of the Pacific War,due to the stalemate of the war,the international transportation was difficult,the shortage of materials,and the shortage of paper became an important factor restricting the development of the newspaper.Coupled with the changes in the situation of the Anti-Japanese War,the colonial thought advocated by Qingdao Xinmin News has been difficult to deceive the people.Since the merger of Qingdao Xinmin News and Da Qingdao News in 1942,it was renamed Qingdao Da Xinmin News,trying to maintain Japan’s public opinion and propaganda power in Qingdao.Current affairs propaganda is the focus of the Qingdao Xinmin News propaganda.Regardless of international news,Sino-Japanese conflicts,and the propaganda of the Kuomintang and the Communist Party,the newspaper has tried its best to change the"aggressive position" of the Japanese side,cover up the "aggressive behavior" of the Japanese side,and adopt different methods.The tone of propaganda and the organization of different propaganda activities have portrayed the Japanese side as a "victim",a "helper" and a"justice",in an attempt to dampen the resistance of the people and manipulate the trend of public opinion.At the same time,targeted "enslavement propaganda" is carried out on different groups of people,such as intellectuals,housewives,school students,and poor people.With the help of the people’s desire for peace,they "advise" the people to submit to the Japanese and puppet rule and realize the "Common prosperity in East Asia".In addition to current affairs propaganda,Qingdao Xinmin News has a special page to publish news in Qingdao.Because it is closely related to the life of Qingdao citizens,the public pays more attention.Some of the reports seem to have nothing to do with political propaganda,but they contain colonial ideas,in an attempt to increase the public’s recognition of the Japanese puppet government in a subtle way.Reports such as people’s survival and job hunting,social charitable donations and donation activities,and leisure and entertainment in Qingdao are mostly pro-Japanese propaganda with a pre-set stance annihilate their anti-Japanese mentality.Whether it is current affairs propaganda or daily reports,the content of the articles published in Qingdao Xinmin News is based on the maintenance of Japanese puppet rule,and uses straightforward or euphemism to defend various brutal acts of Japan.A small number of reports that seem to be objective facts also imply colonial ideas,"complimenting" the colonial rule of the Japanese puppet government.However,the cruel aggression of the Japanese puppets was difficult to cover up by the false propaganda of the newspapers.Whether its propaganda effect is as popular as the newspaper claims remains to be further verified.