Research On The Evolution Of Aesthetic Mechanism In Hyper-Realistic Commercial Animation Film

With the development of science and technology in the 21 st century,the film and television media industry has ushered in a revolutionary change of new media technology.Commercial animation films are also booming,and are independent of the forest of series animation films and short film animation films.Commercial animation film,as its film image,has a profound impact on public aesthetics.At the same time,it is also coerced by new media technology,constantly pushing through the old and bringing forth the new,which has both commercial value and spiritual aesthetics.Over the past century,commercial animation films have developed from a silent black-and-white world to a hot film industry.At present,with the support of new media technology,they have gradually formed a new paradigm full of characteristics of the times,commercial characteristics and aesthetic taste.Based on the combination of animation and new media technology,this study starts with the super realism in commercial animation films,explores its truth and distortion performance,analyzes its aesthetics and its evolution,studies the public aesthetic tendency of super realistic commercial animation films in the pursuit of box office benefits,and finally looks forward to its aesthetic activities from the perspective of Commerce.The internal logic of the basic view of this paper is as follows: visual consciousness came into being with human civilization.In the early stage,it pursued realism for technical reasons,but it could not achieve perfect realism.With the provision of technical level,the development of civilization and the progress of society,when we can continuously achieve the goal of realism,we begin to pursue the embodiment of the spirit of surpassing realism.Realism develops towards distortion because of the progress of civilization,surpasses the object existence and begins to pursue metaphysical existence,which is visually manifested as distortion and exaggeration.Visual art is attached with other social functions other than aesthetics.Since entering the 21 st century,with the rapid development of technology,great changes are taking place in human society.Consumption concepts,family life and aesthetic taste are all changing.Commercial super realistic animation is not only the artistic reflection of this change,but also the development result caused by this change.Commerciality strengthens this trend,so it has great potential and development space in the visible future.Its development not only follows the general law of foreign animation development,but also will meet the technical orientation requirements caused by information and intelligence.The combination and fission of this new element will present a new art form.Inheritance and fission are unified in the carrier of super realistic commercial animation.This study hopes to analyze these characteristics through the research of specific objects,and look forward to the future development direction of this field according to the current investigation.