Research On Baotou City Brand Image Design From The Perspective Of Regional Culture

A city is a place where various elements such as politics,economy,culture,religion and population are concentrated and centred within a region,and is an important carrier of human civilisation,and along with the formation and development of human civilisation,a kind of high-level gathering place different from the countryside.Since the reform and opening up of China,the level of modernisation has been increasing,the speed of social development has soared,material resources have been greatly enriched and China’s cities have entered a period of rapid development.As a result,the development of urbanisation in China has obvious characteristics of rapid industrialisation,and the development and layout of many cities have copied the formulae of western countries or other famous cities,with repetitive urban functions,single structure,lack of cultural connotation conception,reduced urban recognition,and the phenomenon of "one city in a thousand" and "homogenisation " The author takes Baotou as a case in point.The author takes the city of Baotou as an entry point to explore the design of city brand image under the perspective of regional culture.In writing,the author divides the discussion into two major parts.The first part is the basic macro content of the discussion,including the first chapter of the introduction and the second chapter of the city brand image and regional culture,the content of the analysis of the current state of research on urban brand image at home and abroad,the discussion of the correlation between regional culture and urban brand image and the feasibility of the "double diamond model" in this application,prepare the writing base for the second part.The second part is an analysis of specific micro-examples,covering the current situation of Baotou city brand image in chapter 3,the visual identity system design of Baotou city brand image in chapter 4 and the management and promotion of Baotou city brand image in chapter 5.In Chapter 3,the unique urban characteristics of Baotou are condensed from the perspective of regional culture,and literature review,field survey and questionnaire are used to analyse the current situation of Baotou city brand image.Chapter4 is devoted to the positioning and design practice of Baotou’s city brand image,including the principles and positioning strategies of the city brand image and the design of the visual identity system of Baotou’s city brand image.Chapter 5 explains the methods of city brand image management and implementation from the management aspect,and some ways to improve the thinking and promotion methods of city brand image promotion from the promotion aspect.The author hopes that the discussion of city brand image and the extraction,positioning and design of Baotou city brand image will add new cases to the study of city brand image in China,contribute to the positioning and development of Baotou city,arouse the attention of the public to the regional culture and improve the understanding of Baotou city connotation by the urban audience.