Research And Design Of Interactive Installation Art In Urban Commercial Space

With the rapid development of technology and culture,art and technology are gradually integrated,and interactive installation art came into being in the tide of the times.As an emerging art form,interactive installation art breaks the audience’s original cognition both in terms of expression and novel media means.With its strong multi-sensory interactive experience,interactive installation art pays more attention than traditional art forms.Audience experience,with the continuous development of interactive installation art,the scope of its influence is gradually expanding,interactive installation art has become an avant-garde representative form of public art.In the era of experience economy,with the improvement of people’s material level and spiritual needs,consumers also pay more attention to the experience needs and spiritual experience in the urban commercial space carrying consumption functions.Urban commercial space is an important part of people’s daily consumption activities.Places emphasize consumers as the main body,so the introduction of interactive installation art into urban commercial space must be in line with the trend of the times.Through the in-depth exploration of the theory of consumption demand and consumption behavior in the era of experience economy,this paper innovatively combines urban commercial space with interactive installation art to study,starting from the theory,analyzes the incentive and significance of introducing interactive installation art into urban commercial space.Through the analysis and narration of the design stageand process of the combination of urban commercial space and interactive installation art,it provides a guiding role for the design practice.This paper summarizes the research and analysis of the presentation methods and interactive forms of interactive installation art in urban commercial space,as well as the analysis of the interactive level of interactive installation art,as well as a comprehensive classification analysis and summary of excellent application examples.Finally,according to the current investigation of the current situation of the intervention of interactive installation art in commercial space,by analyzing the specific manifestations of excellent cases of interactive installation art at home and abroad in commercial space,and the design and application of different types of commercial spaces,the current situation of interactive installation art in urban commercial space is analyzed.On this basis,it summarizes the design principles and strategies of interactive installation art intervening in urban commercial space,and provides some reference and guidance for the rational application of interactive installation art in urban commercial space..And try to complete the interactive installation art design practice with Beijing INDIGO Commercial Center as the background.