Research On Image Discourse Of Wushu Culture Communication

With the development of economic globalization and media globalization,media discourse constructs world culture and enriches people’s cultural cognition.As a real and objective image media,documentary bears the historical context and social changes of wushu culture.Studying the discourse expression of wushu is not only the inheritance and development of Chinese excellent traditional culture,but also an effective tool to establish national image and enhance the international influence of Chinese culture.In this study,literature analysis method,expert interview method,text analysis method,case analysis method,logic analysis method,etc.,based on the review of wushu communication discourse,analyzes the living environment of contemporary wushu,demonstrates the contemporary significance of wushu culture communication.Discuss the symbol composition of the image discourse and the communication characteristics of the documentary discourse,and go deep into the specific practice of wushu communication;This paper combs the text of CCTV Wushu Documentary,discusses the construction dimension of media discourse in this documentary from the aspects of cultural symbol,character narration,communication practice,etc.Taking the documentary "The Highest State of Fighting" and "Hidden Wushu" as cases,this paper explores the discourse principles and construction rules of wushu documentary images.This paper discusses the construction and application of wushu media discourse.Finally,the following conclusions are reached:1.The communication discourse of wushu had had varied roles and positions throughout history.It is an inevitable historical trend for wushu to develop the international video development.It is the choice of The Times to help the cross-cultural communication of wushu by means of video media2.Video media is helpful to improve the communication power and influence of wushu communication discourse.Documentary media has the advantages of transmitting information,recording history and shaping national image,which can enhance the credibility and spread of wushu communication discourse.The authoritative platform of CCTV can serve as an important channel for wushu cultural exchange at home and abroad,helping to promote wushu projects to the world.3.For the creation of TV documentaries about wushu,we can start from the three types of humanities and education,visiting and characters,to trigger thinking about reality and meet the different needs of the audience.Through the multi-dimensional "people,things,things,technology" and other cultural symbols,deepen the cultural cognition.At the same time,the wushu characters are taken as the narrative focus,bearing profound cultural metaphors,to seek the emotional resonance of the public.4.The scientific perspective of topic selection,the popular narrative strategy,the expression of variety,as well as the use of objective data and the setting of suspense techniques,can all be applied in the creation of wushu documentaries to enhance the perception of the film and attract a wider audience.5.To construct the media image discourse of wushu culture communication,it is necessary to follow the creation principles of authenticity,comprehensiveness,vividness and accuracy,which are embodied in the following aspects: consolidating the thought of national character and shaping the real national image;build a financial media communication system to enrich the reserve of communication discourse;the use of storytelling means,innovative interactive way of watching movies;enhance the level of international translation and build a Sino-foreign cultural community.