Graduation Design Public Service Advertising On The Creation Of "Three Rules Of Starting Immediately"

With the continuous development of emerging industries in the media field,public service advertising,as an important means of serving the public which is not for profit,has attracted more and more attention.More and more organizations have started to hold a variety of public service advertising competitions.There are political policy themed public service advertisements such as "Welcome the Big 20,Advance a new Journey" and "Poverty alleviation Policy".Ecological environmental protection theme public service advertisements such as "protect the environment","save water",etc.Social and livelihood theme public service advertisements such as "anti-smoking","national fitness",etc.Diversified advertising themes promote diversified development of advertising.In recent years,with the rapid development of society,while people’s needs for a better life are constantly met,various hot topics emerge one after another.Hot topics such as "procrastination" and "lying flat" are constantly mentioned by the public and should be paid attention to.Therefore,in order to appeal to young people to refuse "procrastination",I created a public service advertisement of my graduation project titled "Three Steps to Start Now" with the theme of "Start Now".This dissertation mainly analyzes the practical process of the creation of the public service advertisement "Now Start Three",a graduation design work,studies the theme of film and television public service advertisement,and takes advertising cases as the starting point to have an in-depth understanding of the preliminary planning of film and television public service advertisement.In the middle period of shooting and post-production,the theme of film and television public service advertisements is analyzed,summarized and reflected.Through the creation and elaboration of the public service advertisement "Three Rules to Start Now",the young people are called to start now.In addition,the theme of public service advertisements is studied through the research of the advertising theme of "Start Now".