| In the context of high-quality cultural and tourism integration,the experience of tourism live performances is of great significance to tourists:tourism live performances have revolutionized the traditional tourism performance model,and the authenticity,original ecology and culture of their outstanding performance have become the "integration of culture and tourism".” an important form of expression and means of achieving it.This paper attempts to discuss the dimensions of the tourism live performance experience and the composition and mechanism of its influencing factors,in order to provide useful management practice inspiration for improving and strengthening the tourist experience of tourism live performances.Based on this,this study takes the tourism live performance of "impression Dahongpao" in Wuyi Mountain as the research object,and firstly applies grounded theory to try to conduct an exploratory study on the dimensions of tourist experience in real-life tourism performances and the structural relationship between the main categories,and finds that the physical body and the social body plays an irreplaceable subject role in the tourist experience of tourist live performances.Based on this,a model of embodied influencing factors of tourist live performance experience is proposed.Secondly,further use the SOR(stimulus-organism-reaction)theoretical framework to propose a research model of tourism live performance product quality-body perception-tourist experience,and use empirical research on the dimension composition and dimension of the tourism live performance experience and its influencing factors.Exploring and testing reliability and reliability,aiming to provide a practical and effective theoretical basis for the development of tourist experience of tourist live performances,the following research conclusions are drawn:(1)The influencing factors of the embodiment of tourism live performance include: the material body composed of the body senses as the medium,and the social body composed of the embodied communication as the medium.The tourist experience of the tourist live performance is composed of four dimensions: cognitive experience,emotional experience,immersion experience,and meaning experience.(2)The quality of tourism live performance products is an important prerequisite for affecting tourists’ experience,and physical perception has become an important variable affecting the tourists’ experience of tourism live performances.Gender has a significant moderating effect on the relationship between body perception and tourist experience structure,while age and monthly income have no significant moderating effects.(3)From the perspective of gender,the meaning experience felt by women is significantly better than that of men;from the perspective of age,among the four age groups of under 18 years old,18-25 years old,26-30 years old,and over 51 years old,the older the The greater the value,the more ideal the evaluation of emotional experience,immersion experience,and meaning experience.In terms of education level,in the two academic stages of undergraduate or university,master or master and above,the higher the education level,the more cognitive experience,emotional experience,immersion experience and meaning experience tourists get.In terms of monthly income,among the three income segments of 2001-5000 yuan,5001-8000 yuan,and 8001-1000 yuan,the higher the income,the less immersive experience tourists get.Based on the above research conclusions,we can draw the following management implications for tourism live performances:(1)attach importance to the quality of tourism live performances,so as to effectively stimulate tourists’ physical perception;(2)pay attention to all aspects of tourism live performances Experience the body of the main tourist;(3)Focus on embodied communication,and in-depth clarify the marketing plan;(4)Pay attention to immersive experience and meaningful experience to help upgrade cultural tourism consumption. |
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