Research On The Identity Of Online Anime Fan Groups In The Context Of Youth Subculture

Anime fans as a group have been developing for a long time,but it was after the rapid development of the Internet that a truly huge group of anime fans developed.With the development of new online media platforms,audiences are actively and conveniently receiving information about anime works through a variety of channels on online platforms.As a youth subculture,the anime fans is characterized by a clear "resistance" to mainstream culture.They use online virtual communities as a gathering place to actively participate in the secondary creation of anime works through collage and assimilation,and spread them to share with other anime fans within the community.The online virtual communities play a unifying role for fans of the same anime work,providing a place for many anime fans to gather.With the gradual increase in the number of online virtual communities,such as "Baidu Post" and "Weibo Super Talk Community" have gathered a large number of young users based on their love of anime,who have gathered together under the guidance of their interest tags and over time formed a high sense of identity.As a member of the anime hobby,I have found that many anime fans have a unique identity for this group and their identity is constructed in a different way from other groups,and this way of identity construction and the path of identity construction are worth exploring.This study takes the youth subculture theory as the research perspective,and takes the classic Chinese ancient style anime "Qin Shi Ming Yue" and the current popular Weibo Super Talking Community as the entry point,and selects Qin fans in "Qin Shi Ming Yue" super-talking as the research object.The research method is based on in-depth interviews,case studies and participant observation.The study investigates how Qin fans construct their identities by communicating with each other based on their emotional needs,and how they identify through the specific paths of self-identification and group identification.In the study of this specific group of Qin fans,it is found that the penetration of commercialization and the strengthening of consumerism tend to cause group contradictions and conflicts among the anime fan group,thus triggering an identity crisis,while the anime culture as a youth subculture "resistance" and "integration" with the mainstream culture The subculture of anime,as a youth subculture,is a good remedy to strengthen the identity of anime fans in the process of "resistance" and "integration" with mainstream culture.