A Communication Value Research On The Formal Aesthetics Of Grapus Style In Posters

The theoretical analysis and design practice are combined to study the formal aesthetics and communication value of the posters created by Grapus between 1970 and 1991,and to create a series of posters of female symbols based on the design methodology obtained from the research.Firstly,we analyse the sense of responsibility and aesthetic stance of Grapus’ posters towards social "intervention",mainly based on the communal mode of collective creation and signature since the May Storm and the effective dissemination method of printmaking,to illustrate the process of visual persuasion and cultural memory established by Grapus’ visual rhetoric of metaphor and the viewer in the street.The cultural memory of Grapus’ posters also relies on the "wall" as a field vehicle for circulation and dissemination,in addition to its own symbolic nature.Secondly,based on the basic elements of poster communication in public space,the formal aesthetics of the posters are elaborated,and the visual impact of colour,the first element in communication,is analysed through the combination of red symbols and national colours,and then the graphic composition of Grapus’ posters is categorised in terms of graphical relationships,hand-painted graffiti and multi-media collage,forming a methodology of poster design in terms of formal aesthetics,communication value and the interaction between the two.This methodology then explores the absence of female symbols in the thematic classification of gender symbols in addition to the political symbols,leadership symbols and abstract symbols commonly used in his posters,and provides a new perspective on the poster subject,visual aesthetics and communication in creative practice.