"TIGERDOG" IP Image Design And Application

"TIGERDOG" is the IP image design and application of the workplace theme,which is based on the author’s own experience in the workplace as the source of inspiration and creation.Hot topics and Internet hot words derived from workplace themes,such as "social animal","migrant worker","code farmer",etc.,are expressed in the form of self-mockery and irony,with a certain sense of black humor,and this black humor type of discourse system has become a way of expression for the current youth group.Young people hope to indirectly reveal various pressures and dilemmas in the real workplace through this way of speech,and use ridicule to relieve the real pressure.First of all,from the perspective of design,this paper studies and combs related theories of IP image design,irony art and black humor,and extracts some representative views,such as: IP and IP image are subordinate;The basic thought flow of IP image design includes IP location and image design;Irony is the constant production of "contrast";Humanistic concern is the essence of black humor.The author summarizes the specific forms and artistic means of their respective creations,and extracts the methodology that can guide the IP image design of workplace themes.The creative techniques of irony art can be applied in the IP image design in the form of "verbal irony in the copy,situational irony in the picture,and plot irony in the story";The creative techniques of black humor can be applied in IP image design in the form of "anti-heroic role setting,anti-linear narrative plot,urban language dialogue,decentralized visual conception,and the core nature of humanism",and these methods can be applied in design practice.In the research of the subject,five aspects of the IP industry market environment and prospects,Generation Z user groups,representative IP cases,ironic narrative application cases in literary creation,and black humor application cases in artistic creation are carried out,and corresponding conclusions are drawn: the domestic IP industry is beginning to show scale;IP physical industry market size growth rate is the highest;Generation Z has become the main market force in the IP industry,with strong consumption willingness and high consumption power.Based on this,the author positioned the target group of the project design as Generation Z in the workplace,and conducted more in-depth user research on this group.Based on the user portrait of this group and its core appeal for IP,combined with the investigation conclusion of the representative cases of ironic narration and black humor,the author guided the role setting,image design and derivative application in the subsequent design.Finally,combined with the theoretical methodology and research conclusions to guide the design,the image design and application practice of "TIGERDOG" IP are carried out.The workplace IP setting mainly includes IP character story setting,IP role setting and IP scene setting,as well as the visual design of IP image diversification and the application of IP image diversification.Through the design practice,the feasibility and effectiveness of theoretical methodology and research conclusions are verified to guide the design,and diversified creative ideas are explored for IP image design.