Research On The Development Of Rural Tourism Comple X In Wuyuan County,Inner Mongolia Based On The Perspective Of Farming Culture

At the present stage,China’s economic development shows a steady growth trend.With the improvement of residents’ per capita income and consumption level,the characteristics of tourism projects are becoming increasingly characteristic,quality,diversified and comprehensive,and the convenience of urban and rural transportation,rural tourism has gradually become an important way for urban and rural residents to travel for leisure and vacation.The development of rural tourism complex plays an obvious role in promoting the diversification of rural employment,optimizing the spatial layout of rural industries,inheriting and carrying forward traditional culture,and improving the rural ecological environment.At the same time,it can meet people’s new needs for rural tourism development.Therefore,building rural tourism complex,improving the quality of rural tourism and promoting the development of rural tourism in Wuyuan County are the key issues of this paper.Wuyuan County,located in Hetao Plain of Inner Mongolia,is a region where traditional farming culture and nomadic culture collide and blend.It has rich tourism resources,obvious regional advantages and great potential for tourism development,and has distinct regional characteristics and research value.In this paper,Wuyuan County of Inner Mongolia is selected as the object of empirical research,combining the relevant knowledge of pastoral complex,urban complex,rural tourism and rural tourism complex,SWOT analysis is adopted,and the resource endowment,location advantage and development status of rural tourism complex of Wuyuan County are combined.This paper comprehensively analyzes the advantages,disadvantages,opportunities and challenges of building rural tourism complex in Wuyuan County.Based on the analysis,feasible countermeasures and suggestions were put forward for the development of rural tourism complex in Wuyuan County from the aspects of joint management by government enterprises,improvement of rural tourism product system,building of rural tourism industry chain,optimization of rural tourism complex projects and joint development of multiple modes,etc.,laying a solid foundation for building high-quality rural tourism complex and promoting the development of rural tourism in Wuyuan County.