| National fitness has always been a key focus in China,and the State Council has issued and revised the ‘National Fitness Plan’ several times.Local television stations and social media platforms have also launched sports and fitness programs for promotion.Against the background of the constantly evolving COVID-19 pandemic,home-based fitness has become a popular trend in China.National fitness can not only improve the physical fitness of our citizens,but also significantly enhance people’s immunity.The impact of national fitness on the entire industry chain’s economic growth rate is particularly important,especially under the influence of COVID-19,which has affected global economic development.As an important part of the national fitness project,sports dance has a solid mass foundation.The study of the industrialization of sports dance can promote the economic development.Currently,China has a population of 1.4 billion,with a huge sports dance market that is attractive to domestic and foreign investors.It can drive the development of related industries in China and create many new job opportunities.Although sports dance in China has made some progress,there are still many shortcomings compared to some developed countries,such as insufficient publicity for sports dance projects,uneven teacher levels,incomplete incentive systems,etc.This indicates that sports dance has significant development potential in China,and its corresponding industrialization also has considerable room for development.Based on the perspective of national fitness and taking the industrialization development of sports dance in Nanning as an example,this study uses literature research,interviews,questionnaire surveys,mathematical statistics,and other methods to comprehensively analyze the existing problems in the entire industrial chain of sports dance in Nanning from a micro perspective.It delves into the causes of various issues arising from the supply and demand markets,gives corresponding suggestions,combines expert interviews,uses principles of sports economics to point out that the industrialization development of sports dance in Nanning should meet the supply Iand demand relationship of the sports economy market,establish a sound supporting policy system for the sports dance industry,and further explore specific paths for the industrialization development of sports dance in Nanning.The main research results are as follows:1)By conducting an in-depth investigation of the entire industrial chain of sports dance in Nanning’s industrialization development,this study systematically clarifies the main problems currently existing in the entire industrial chain of sports dance in Nanning.It believes that the sports dance industry in Nanning is currently at a low to medium level of development,and the consumption market mainly focuses on mid-to-low-end consumption.Due to various problems in the entire industrial chain of the industrialization development of sports dance in Nanning,the supply and demand markets of the sports dance industry in Nanning are unbalanced,and the demand market for sports dance consumption by the consumer market is much greater than the supply and demand market for sports dance services.2)By using principles of sports economics,the investigation results show that the income elasticity coefficient EM of consumers’ sports dance consumption in the second half of 2022 in Nanning is greater than 1,and consumers believe that sports dance performance and product functionality are irreplaceable reasons for sports dance consumption because sports dance has more than three types of consumers accounting for 65.60% and 72%,respectively.This indicates that sports dance consumption products in Nanning have high income elasticity and low substitution effect,proving that the industrialization development of sports dance in Nanning has great market development potential.3)The analysis of the supply and demand relationship of the sports dance industry market in Nanning shows that the sports dance industry market in Nanning has the marginal utility characteristic of first increasing and then decreasing in consumer utility.In addition,sports dance consumption products in Nanning have the characteristics of rigid supply.Their supply curve characteristics are reflected by small fluctuations with price changes and are not affected by changes in the consumer market’s demand.4)Combining expert interviews and using principles of sports economics,this study thoroughly explains the two main factors that affect the industrialization development of sports dance in Nanning,which are market factors and policy factors.It further clarifies the main factors affecting the supply and demand markets for the industrialization development of sports dance in Nanning and proposes specific methods for Nanning to establish a corresponding policy system for the industrialization development of sports dance.On this basis,it further explores the main paths for the industrialization development of sports dance in Nanning. |
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