Research On The Protection And Inheritance Of Tianjin’s Traditional Folk Art "La Yang Pian" Based On Digital Technology

The protection and dissemination of intangible cultural heritage today are inseparable from digital technology.With the rapid development of modern media forms relying on high-tech digital technologies such as virtual reality,augmented reality,and mixed reality,the protection and dissemination of intangible cultural heritage have undergone significant changes,providing more channels and broader space for the dissemination and promotion of intangible cultural heritage today.In this process,how to leverage the advantages of modern digital technology and integrated media communication to play a huge role in promoting the protection and inheritance of traditional folk culture will be an urgent issue that needs to be solved in the development of traditional folk culture communication today.From the perspective of intangible cultural heritage protection and inheritance,this article collects,integrates,and comprehensively analyzes excellent digital APPlication cases of intangible cultural heritage both domestically and internationally.By fully utilizing the cutting-edge concepts and advanced digital technology conditions of the new media era,it further explores new ways to protect and inherit the traditional folk art in Tianjin,thus providing strong impetus for the sustained,rapid,and healthy development of social civilization.The article first delves into and investigates the latest trends in the digitization of intangible cultural heritage both domestically and internationally,analyzes and summarizes the shortcomings in the protection,dissemination,and development of folk culture in the new era,and then explores the development path,methods,and methods of Tianjin’s traditional folk culture protection and dissemination on new media platforms.Secondly,this article elaborates on the advantages of digital technology APPlication,the contemporary value and current development status of Tianjin’s traditional folk art "pull yang pian",and utilizes the characteristics of digital technology development and new media dissemination to focus on in-depth thinking and exploration from the aspects of digital protection forms of folk culture,diversified communication channels,and branding development strategies,Exploring a new way to protect and inherit the traditional folk art of "pulling Yangpian" in Tianjin.Finally,utilizing digital means to explore innovative design practices for the protection,inheritance,dissemination,and development of the folk art of "pulling Yangpian",in order to support the correctness of theoretical viewpoints.