Research On Emotional Interactive Experience Design Of Character Memorial Based On Red Culture

In his 20 th CPC report,General Secretary Xi Jinping pointed out that "we should make good use of red culture,carry out in-depth publicity and education on core socialist values,deepen education in patriotism,collectivism,and socialism,and focus on training new people to shoulder the responsibility of national rejuvenation." General Secretary Xi’s speech fully reflects the importance of carrying forward and inheriting the red culture at the present stage.With the development of economy and the improvement of people’s living material standards,the demand for spiritual culture is increasing day by day.The development of museum business is more and more high,among which the development of character memorial hall advances by leaps and bounds.With the advent of the experience economy,people increasingly want to get emotional satisfaction in the process of consumption.In the character memorial hall,the experience demand of "people-oriented" is becoming more and more obvious.The traditional one-way display method can no longer meet the emotional experience needs of visitors in the character memorial hall.The "mask" understanding of the red memorial figures does not make visitors have a deep understanding of the spiritual quality of the memorial figures.The author hopes that visitors can shorten the distance between themselves and the memorial figures through emotional interaction and experience,and generate emotional resonance,so as to better feel the red culture.This thesis will build an evaluation system about the emotional interaction experience of the character memorial hall,select the demand indicators through questionnaire survey,field investigation and literature research,and establish a relatively complete evaluation system on the basis of the three-level theory of emotional experience.Through the analysis of the evaluation results,the emotional interaction experience design in the character memorial hall is improved,providing some valuable references for the emotional interaction experience design of the character memorial hall such as Lei Feng Memorial Hall in Fushun City.Through research,this thesis finally obtains the design elements affecting the emotional interaction experience design of character memorial hall.By constructing the evaluation system of character emotional interaction experience,three criterion levels,9 sub-criterion levels and 28 index levels are constructed.The obtained index weights are ranked from high to low as 0.4695,0.4300 and 0.1005,corresponding to emotional design,interaction design and sensory design.Among them,the top six index factors are participation,personalization,emotional satisfaction,interactive content,social sharing and emotional continuation.The author tries to verify the feasibility of the analysis results by combining theory and design practice.The author hopes that through the research and exploration of the emotional interactive experience design of the red cultural character memorial hall,it can arouse people’s attention to the red culture,and make the red character memorial hall play a role in transmitting the spirit of the red culture.