Research On Visual Communication Of Public Security Administration’s Tiktok Short Video

The negative police related news spread by social media platforms has damaged the image of the police and the credibility of the public security department.Public security departments and police groups urgently need to use the media to spread public security stories and maintain public security image.As a new form of independent publicity of public security police,short video mainly relies on visual communication,which has the function of guiding public opinion and maintaining the image of public security police.This paper,from the perspective of visual communication,uses Zang Guoren’s "three level framework" to study the public security tremor short videos from three levels: visual issue framework,visual narrative framework and visual rhetorical framework.Based on content analysis and case analysis,the paper analyzes the experience of public voice in tiktok,short story,video presentation,visual narrative and visual rhetoric.This paper is divided into five chapters.The first chapter explains the research background and research review.The second chapter analyzes the content and content characteristics of Public Security Administration’s tiktok short video.The main theme is the scene of police scene,which shows visual impact,persuasion,entertainment,and visual and perceptual linkage.The third chapter analyzes the narrative characteristics of Public Security Administration’s tiktok short video,whose narrative subject is mainly the interaction between police and the masses,and the narrative structure and narrative perspective are diversified.The fourth chapter analyzes the language and image rhetoric of public security administration tiktok short video,which makes the expression visualization through language rhetoric and extends the image meaning through image rhetoric.The fifth chapter summarizes the deficiencies of visual transmission of public security administration tiktok short video,and puts forward optimization suggestions.