A Study On The Discourse Strategies Of The Special Report Of Guangming Network About The 100th Anniversary Of Founding The CPC

2021 is the 100 th anniversary of the founding of the CPC.The activities to celebrate the100 th anniversary of the founding of the CPC are not only a review of the glorious history of the party,but also the inheritance of the red spirit.How to select excellent talents and how to publicize the party’s achievements and experience in the past century by innovative means are issues that the media need to seriously consider.Network special report is an important part of media dissemination of news information.It has unique advantages in content production,visual performance and information integration.A good network special report can show the creative level and thinking depth of a news media,and is conducive to establishing a serious and responsible media image.This thesis takes the special report of Guangming network about the 100 th anniversary of the founding of the CPC as a research case.Based on the comprehensive use of Fairclough’s discourse text,discourse practice and social practice,the thesis also draws lessons from Van Dijk’s analytical framework of the text.At the macro level of the text,this thesis interprets the news schema with the cases of communication,news and comment news reports respectively;At the micro level of the text,the author finds that the special report is more flexible,positive and close to the people in the choice of vocabulary,sentence pattern,rhetoric and style.In discourse practice,through statistical analysis,the author finds that the discourse themes of the special report are diverse,and the news sources are mainly our reporters,which is highly original.The content is detailed,mainly in communication genre.The primary and secondary layout is orderly,which is easy for the audience to grasp the key points.At the level of social practice,the news discourse of the special report is also affected by four factors: politics,economy,culture and media.The consciousness of "red foundation community" and "Chinese nation community" created by it are particularly prominent in the news discourse.This shows that Guangming network attaches great importance to the planning of the special report and makes every effort to produce high-quality communication content.The special report of Guangming network about the 100 th anniversary of the founding of the CPC has distinct discourse characteristics,and its discourse orientation is objective and balanced.It takes positive discourse as the keynote and promotes the main theme.With the main body of the people as the core of the report,the people’s livelihood discourse orientation is strong,and it has adhered to the main position of propaganda.Based on three-dimensional communication,the form of discourse is diverse.Provides a model for other media to do red commemorative special reports.In the last part of this thesis,the author tries to put forward some methods to enhance the dissemination and influence of red commemorative network special reports,attach great importance,make innovative planning in advance;appeal to rationality and sensibility,balance the subject of discourse;innovative methods,diversification Presenting discourse texts;developing two-way interactive forms to establish emotional connections with audiences.