Research On The Legal Regulation Of Big Data "killing Familiar Customers" From The Perspective Of Consumer Rights Protectio

Big data killing means that platform operators use algorithm technology to conduct differentiated pricing for consumers with the same transaction conditions through the analysis of consumers’ personal information.There are many theories in the academic world about big data killing,mainly including price discrimination,abuse of algorithm power,and price gouging.Combined with the analysis of existing typical cases,it is found that big data killing infringes consumers’ right to know,right to fair trade,and right to protection of personal information.Big data kills and infringes on consumers’ rights and interests,hinders the long-term development of the platform and exacerbates the social credit crisis,and it is imperative to regulate it.Although there are laws and regulations related to big data killing in my country,they cannot effectively regulate the behavior of big data killing.At present,the regulation of big data processing still faces difficulties such as the inability to effectively guarantee the informed consent of consumers,the lack of effective regulation of algorithms,the failure to fully guarantee the supervision of the platform,and the failure to fully guarantee the relief for consumers.In order to better regulate the behavior of big data killing,this paper,through the investigation of the extraterritorial regulation of big data killing behavior,finds that in order to better regulate the behavior of big data killing,it is necessary to pay attention to personal information protection,algorithm governance and the interests of consumers and platforms balance.On the basis of further combining domestic legal practice experience,targeted at the perspective of consumer rights protection,it proposes to strengthen the protection of consumers’ informed consent,strengthen consumers’ control over personal information,clarify the main responsibilities of algorithm obligations,and innovate all aspects of supervision.Directional governance and increased relief for consumers regulate the behavior of big data killing,in order to protect the legitimate rights and interests of consumers.