| Before the Eighteenth National Congress of the Communist Party of China,Communist Party of China has led the Chinese people in a long-term and unremitting struggle,achieved a historic leap from standing up to getting rich,and basically solved the problems of "being beaten" and "starving." Since the 18 th National Congress,socialism with Chinese characteristics has entered a new era,and as China continues to move towards an era of strengthening,a new "first chapter" has emerged,that is,the discourse is maliciously dominated due to the inadequate construction of China’s ideological discourse power.Internationally,the discourse pattern of "the west is strong and we are weak" is still not broken,the strong discourse of the West has not relaxed its penetration of our country for a moment,and the competition for discourse power is fierce;At home,various ideological and cultural exchanges,blending,and confrontation in the ideological field are becoming more and more frequent,and China’s ideological discourse power is challenged in the competitive ideological group.Overall,in such a complex domestic and foreign discourse struggle and context struggle,the construction of China’s ideological discourse power in the new era has important significance.China’s ideological discourse power China’s ideological discourse power refers to the ability to influence the direction of social development,the judgment of the people and the choice of direction of social development,the judgment of the people and the choice of direction of the society,which is formed in the vein formed in combination with the actual conditions of our country.It inherently contains the people-centered value position,the Chinese Communist Party,philosophical and social science workers,ideological propagandists and other discourse subjects,the Content of Marxist Discourse that unifies truth and value,the discourse expression method with appeal and attractiveness and the discourse carrier of the all-media discourse communication media,the basis for the evaluation of the degree of mass identity and identity,and has a complete internal structure.Any theory is not produced out of thin air,it has its own basis and theoretical reference,and the ideological discourse power of Marxist classic writers provides theoretical guidance for the construction of ideological discourse power in China,the ideological discourse power ideology of traditional Chinese society provides cultural resources,and the western Marxist ideological discourse power theory provides theoretical reference.Proceeding from the century-old history,with major historical events and major theoretical innovations as the node,the construction of Marxist ideological discourse power is divided into four periods: creation and contention,establishment and consolidation,debugging and development,and strengthening and upgrading,and summarizes the logical premise of adhering to the overall leadership of the Communist Party of China,adhering to the peoplecentered value orientation,adhering to the guiding position of Marxism in the ideological field as the fundamental requirement,and adhering to the ideological discourse system "shou zheng innovation" as the core requirement,and adhering to the "breaking" of the ideological discourse system seeking "standing" in the middle is an important starting point,and adhering to the optimization of discourse dissemination methods is an important way to have six basic experiences.At present,China is at the historical node of "two overall situations" being intertwined synchronously,the changes The situation of the world,China and the Party have brought severe challenges to the construction of China’s ideological discourse power,Western countries rely on their discourse hegemony,challenge the legitimacy of China’s ideological discourse power and squeeze its communication space.At the same time,China’s ideological discourse power is also severely challenged by domestic erroneous social trends such as neoliberal thought,democratic socialism,and historical nihilism.In addition,the network has become the biggest variable,which changes the power structure of the integration of discourse subjects,makes it decentralized,erodes the autonomous consciousness,subject cognition and value orientation of the object of discourse power,impacts the transmission carrier of discourse power,worsens the ecological environment of discourse power,squeezes the space for discourse power dissemination,and dissolves the effective identity of discourse power.Therefore,it is necessary to innovate Marxist ideological theoretical discourse in adhering to the basic principles of Marxism to solve major problems,in the process of combining with the splendid traditional culture of the China,and in the struggle against western ideological discourse.Strengthen the construction of the professional team of ideological discourse power in our country by strengthening the leading guidance and exemplary demonstration of the ruling backbone,stimulating the social conscience and social responsibility of organic intellectuals,improving the accuracy of interpretation and dissemination effectiveness of news and public opinion workers,and enhancing the conscious identification and support of the masses of the people.In the process of unifying classical discourse with the discourse of the times,macro discourse and microscopic discourse,theoretical discourse and life discourse,and realistic discourse with network discourse,and realistic discourse with network discourse,we innovate and interpret discourse and disseminate discourse.In upholding and improving the ideological and theoretical study and education system,implementing the responsibility system for ideological work,and persisting in improving the network ideological governance system,we should adhere to the fundamental system of Marxism’s guiding position in the ideological field.The optimized domestic and international cultural ecological environment provides good external conditions for the construction of China’s ideological discourse power. |
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