Micro-practice Of Short Videos On Government Affairs

The short video of government affairs has been developing for nearly 40 years in our country.Since it entered the public vision,it has drawn more and more attention from the educational world.Online government affairs are transmitted in the form of short videos.In the specific practice process,the production of short videos of government affairs,the presentation and screening of the content,and the practical effect of the transmission are relatively novel problems.In the era of mobile Internet,the rise of short video of government affairs is a response to the change of user information receiving field and preference.The short video of government affairs continues and updates the development process of our government to carry out cyber governance,and effectively expands the innovation of the system mechanism of the government cyber governance mode,and reflects the new prospect of the government cyber political governance system and governance ability to keep up with The Times.The propagation characteristics and properties of short video platform,the influence of government affairs short video content also present the tendency for episodic,fragmentation,users receive information recommendation technology entertainment bias and algorithm of blessing cocoon formed under information room,lead to government short video information is difficult to break through the cocoon "room" into the user view,reflect the current problems that exist in the government affairs short video transmission.Taking account of China’s "net" trill release,the state’s short video practice as the breakthrough point of the study,through literature research,case study and comparative analysis,the trill account release of government affairs information is microscopic analysis on the level of practice,temperament,through the observation and analysis of the account,the state’s short video on the platform of trill,communication and interaction,etc.,By referring to the existing researches on short videos of government affairs and aiming at the application and reform of short videos of government affairs in the field of journalism and communication,this paper aims to improve the development mode of short videos of government affairs under the new situation,provide new ideas for the research and future development of short videos of government affairs,and make a brief supplement for the research of communication in practice.It lays a solid foundation for the practice of government affairs short video and the continuous improvement of the effect of government affairs information dissemination.In the specific research,it mainly analyzes and explores the micro-practice of the production level and effect level of the government affairs short video of "China government website" Tiktok account.From the perspective of the specific production process of short government affairs videos,firstly,the short government affairs videos released by the Tiktok account of "Gov.cn" are classified into multiple contents,which are both serious,entertaining and accurate.Secondly,in terms of specific content analysis,the short government affairs videos released by the Tiktok account of "gov.cn" keep up with the current events,the output is timely,effective and targeted,and the content production and screening are representative.Finally,in terms of government affairs reality effect of short video,"the Chinese government net" trill account present the rising trend,the number of fans,however,as a reflection of the user attention and love of the spread of the thumb up and the second number is less,poor user participation and interactivity,which to a certain extent,affected the government affairs information dissemination effect of reality.From the short video of the actual effect of level,first of all,in the production practice,the Chinese government network trill account through the focus on users expect to explore constantly attract visitors’ attention,while the account function orientation tendency of civilian help it exert influence and credibility,in the process of access to the user’s attention and recognition,Continue to play an important role in guiding the positive development of mainstream public opinion;Secondly,present level in contents,"the Chinese government net" trill account released,the state’s short video has stronger column consciousness and innovation consciousness,constantly in the process of transmission give play to the important role of spreading positive energy,and,through multiple audio and video transfer administrative information in the form of more interesting,creative,realize the information communication effect to further strengthen,At the level of content presentation,the content matrix of government affairs short video transmission is built;Moreover,from the perspective of specific effect feedback,the Tiktok account of "Gov.cn" has both positive and negative communication effects in the process of releasing government information.On the positive side,the short videos of government affairs released by the account attach importance to user experience and promotion channels,and obtain good communication effects.On the negative side,the interaction and reply mechanism of this account is not perfect,which leads to the lack of users’ sense of participation and interaction,and indirectly reduces the actual effect of users in receiving information.To sum up,in the micro practice of the "China Government website" Tiktok account,in the production practice,the principle of balanced reporting and respecting objective facts is practiced,the characteristics are maintained,new transmission paths are constantly explored,the narrative methods are comprehensive in perspective,the people are friendly to the good use,and the discourse innovation and the diversification of creation modes are pursued.In content practice,it maintains authority and credibility while being based on the people,constantly improves the quality of creative content to obtain influence and attention from massive information,attaches importance to the application of production technology such as editing to improve the watchability of short video content,and establishes the government affairs information transmission matrix in the process of multi-media linkage.Portraits in the practice of the effect of fans through the list,such as video user portrait data-driven analysis,can be identified according to the target user groups,at the same time reflect the user for government affairs information acceptance,the demands of the user’s information,and government affairs short video transmission of concrete can be by means of data analysis,referring to the period of the most active users,The short video content production,content selection,content presentation form and other aspects are in line with the active users of this period,so as to maximize the effect of government affairs information dissemination.