Xi Jinping’s Important Discussion On International Communication Work

The power of communication determines the influence,and the right of discourse determines the initiative.Since the 19th CPC National Congress,China’s international communication work has been integrated into the overall development of the Party and the country,playing an important role in the CPC Central Committee’s coordination of the overall strategy for the great rejuvenation of the Chinese nation,the profound changes unseen in the world,and the effective response to the severe and complex international situation and the enormous risks and challenges that ensued.Opportunities and challenges coexist.On the one hand,China’s plan and voice are gaining more and more attention and recognition from the international community,and China’s international communication work has achieved outstanding results.On the other hand,the communication pattern of "the west is strong while the east is weak",the passive situation that cannot be explained and cannot be spread is still a realistic problem facing our international communication work.Scientific theories that keep pace with The Times are needed to guide the development of international communication work in order to form international discourse power that matches China’s comprehensive national strength and international standing,and to create favorable external public opinion environment for our reform,development and stability.Since the 18th National Congress of the Communist Party of China,Xi Jinping has made a series of important speeches on international communication and put forward many new ideas,new conclusions and new concepts,elevating China’s international communication work to a strategic height,stressing the need to strengthen top-level design and research layout,and build a strategic communication system with distinct Chinese characteristics.Xi Jinping’s important discussion on international communication is not only a summary of China’s previous experience in international communication,but also a theoretical guidance for promoting better development of international communication in the new era,which has profound theoretical and practical value.Based on the Marxist communication theory,Xi Jinping inherited and developed the theoretical essence formed by the CPC guiding China’s international communication work in the course of a hundred years of history,with rich connotations.It will make an in-depth analysis of the opportunities and challenges brought by the international communication pattern to China’s international communication work,actively respond to the need to advocate dialogue among civilizations to promote global governance,and enhance the communication power and influence of Chinese civilization.Since the 18th National Congress of the Communist Party of China,Xi Jinping’s series of important dissertations on international communication have systematically and comprehensively guided China’s international communication practice.From putting forward the innovative idea of "setting up great publicity" to "initially constructing a multi-subject and three-dimensional pattern of great publicity",this practice process promoted Xi Jinping’s important dissertations on international communication continuous development,is a scientific,advancing with The Times of the theoretical system.With the deepening of international communication practice and theory,it is clear that storytelling is the best way to carry out international communication in the new era.We should start from the construction of content positioning,main body division to improve storytelling ability and tell Chinese stories well.It is clear that improving the communication ability is the priority.It is necessary to improve the international communication topic setting ability,carry out international communication in a diversified and precise way,enhance the international communication ability of media,attach importance to the cultivation of international communication talents,and strengthen the international communication capacity building in multiple dimensions.It defines the goals of international communication at present and in the future,and focuses on adhering to the Party’s media control principle,persisting in spreading the value of a community with a shared future for mankind and practicing Marxist journalism,so as to develop a path of international communication with Chinese characteristics.Xi Jinping’s important dissertations on international communication are characterized by the development of emphasizing historical inheritance and era innovation,the openness of responding to practical problems and taking the initiative,the inclusiveness,confidence and keeping up with The Times,reflecting its profound theoretical value and rich practical value,which is not only the inheritance and innovation of Marxist communication view and socialist international communication theory with Chinese characteristics.And guiding the development of international communication in the New Era of our country,for improving the international status of our country and international power of discourse.