Research On Problems And Countermeasures Of Rural Image Construction Of Original Short Videos In Rural Areas

Rural structure and development has always been the focus of China.China’s digital rural infrastructure has been constantly improved.Relying on the rich cultural resources of their hometowns,the next group of new farmers are presenting a picture of life in contemporary Chinese villages.They also thus got rid of the previous long-term in the "aphasia" state of the awkward situation.Large Numbers of rural original short video image has become our country foreign display window,promote the spread of rural traditional culture,and promote the vigorous development of the rural economy industry,therefore,the rural original short video is with new media technology practice the innovations on the strategy of rejuvenating the country all-round high quality of our new rural development is of great significance.This paper mainly studies the country of the original short video the country image construction,the current large number of rural rural original short video and not the real image of reduction,this way to construct rural image greatly affects the audience perception of real country image,in turn,this kind of deviation from objective reality perception will also ACTS on the real environment,It has virtually affected the process of rural revitalization in China.This article selects the trill,quickly platform creation content representative country original short video blogger as a case study,focuses on the short video is how to make the country image construction,problems existing in the construction of rural media image as well as to the impact of the real world,and analyze the construction of media image factors,Then it provides countermeasures for the construction of real rural image of original short videos in rural areas and really helps rural revitalization.First of all,in the first chapter,this paper summarizes the original rural short video from the concept definition,content classification,communication platform and other aspects,and expounds the development background of rural short video and its practical significance.Secondly,in the second chapter,a representative case of original rural short videos is selected to explain how the rural image is constructed from the aspects of natural environment,cultural environment and farmer image,and the role of visual symbols and auditory symbols in the construction process.It focus on problem caused media image deviating from the rural reality image and its influence on the real world,and analyzes the construction factors of the media image.Finally,the corresponding countermeasures to construct rural image are proposed to guide the original rural short videos to form a good interactive relationship with the real world,so as to create a three-dimensional and comprehensive contemporary rural image.