Study On Niche Of "National Anti Fraud Center" Anti Fraud Propaganda

The Internet,because of its secrecy and anonymity,has triggered a high level of telecommunication network cases."The National Anti-Fraud Center has been stationed on the Shake Yin platform since February 2021 to maintain a stable output of high-quality content.This paper takes the ecological niche theory of media ecology as the research perspective,and analyzes the ecological niche of the National Anti-Fraud Center(NACFC)through the content analysis method,exploring the current ecological niche of the governmental Jieyin under the theme of anti-fraud propaganda in Jieyin.The study found that "the National Anti-Fraud Center" has discovered the Chinese video and occupied the prime time ecological position in the spatial-temporal ecological position.At the nutritional level,the National Anti-Fraud Center has taken the initiative to adapt to the platform and is welcomed by young people.The content ecology level is characterized by agenda setting,guiding public opinion,and genre-based narrative focusing on content themes.However,at the same time,the "National Anti-Fraud Center" has a lack of visual effects and other ecological concerns.In view of the above problems,the author proposes an optimization strategy for the ecological position of the "National Anti-Fraud Center" anti-fraud propaganda governmental Shake Yin.Firstly,we should generalize the ecological position and seek multiple resources.Secondly,we should pay attention to ecological specialization and strengthen the advantageous resources,including the construction of "propaganda + government affairs +service" trinity media function,etc.Later,we should carry out ecological symbiosis and share limited resources,on the one hand,coordinate internal ecological cooperation to build a national anti-fraud propaganda posture,on the other hand,coordinate external ecological cooperation to fight the whole chain of anti-fraud war.In short,the anti-fraud governmental Jitterbug is constantly stabilizing the internal ecology,actively expanding the generalization of the external ecology,and enhancing its ecological competitiveness through a suitable ecological strategy.