Research On The Problems And Countermeasures Of Dujiangyan Qingchengshan Government Supporting The Development Of Home Stay Industry

In recent years,China has vigorously promoted the rural revitalization strategy and attached great importance to the rural tourism industry.The home stay industry,as an important component of rural tourism,has entered a period of rapid development under the active guidance of governments at all levels.At present,the demand for sightseeing in China’s tourism industry has remained stable,with an increasing demand for leisure and vacation.Rural tourism is rapidly developing,and home stays,a new business form that can bring unique experiences,are welcomed by more tourists,especially young people.Qingchengshan Town is located in the southwest of Dujiangyan Irrigation Project City.There is a national 5A tourist attraction,Qingcheng Mountain Mountain Scenic Area,which is rich in tourism resources.With the help of good ecological natural resources and simple folk customs,the tourism industry in this town has developed rapidly,providing favorable conditions for promoting the development of home stay industry.In recent years,the government of Qingchengshan Town has made great efforts to develop the home stay industry,and introduced some policies and measures,but with little effect.The development of the home stay industry in Qingchengshan Town is still not large-scale,and the speed of development is relatively slow.Compared with other regions in the country,there is still a large gap,indicating that the local government still has some problems in supporting the development of the homestay industry.In view of this,this paper conducts field research in Qingchengshan Town by comprehensively applying questionnaire survey,in-depth interview,focus group visit and other methods,communicates with local government,home stay management department,home stay owners and tourists,and collects first-hand information and data.At the same time,using literature analysis,case analysis and other methods,on the basis of the above research and analysis,we found that the main problems existing in the development of Qingchengshan town government’s support for home stay industry are:the infrastructure construction is not strong;Insufficient guidance and education for home stay owners;Insufficient policy support;Insufficient assistance to business owners in enhancing their market-oriented operational capabilities.The main reasons behind it are: lack of necessary financial support;Insufficient talent reserves;Low operational and management capabilities;Excessive market competition,etc.Finally,through the analysis of the problems and reasons found out,fully referring to the practices of the governments in the regions with better development of home stay at home and abroad,combined with the public service theory,service-oriented government theory and stakeholder theory,this paper puts forward four countermeasures: first,it is necessary to clarify the industrial positioning of Qingcheng Mountain home stay and shape the brand’s external image;Secondly,we need to take the lead in integrating various resources to form a "one night,one product" industrial pattern;Third,we need to strengthen policy support to promote high-quality development of the home stay industry.Fourth,we need to guide multiple parties to participate in building the Qingcheng Mountain home stay industry circle.