Research On The Countermeasures Of Local Governments To Promote The Development Of Rural E-commerce In The Context Of Rural Revitalization

Under the background of comprehensively promoting rural revitalization and accelerating agricultural and rural modernization,with the development of "Internet plus",rural e-commerce,as an important starting point to promote rural revitalization strategy,promote high-quality development of rural industries,and broaden channels for farmers to increase income and become rich,has become a force that cannot be ignored in the development of rural industrial economy.In recent years,as the country has continuously increased the deployment of rural e-commerce,local governments at all levels have begun to focus on developing rural e-commerce and have made certain achievements.In this process,local governments,as the main body of implementing macro and micro policies,play an important role in guiding,serving,coordinating,and supervising.Tianshui City is a typical area with weak agricultural industry economy,imbalanced information technology development,and slow promotion of rural e-commerce.The rural e-commerce industry has broad development space and opportunities.This article first takes the role positioning and functional role of local governments in promoting rural e-commerce development in the context of rural revitalization as a research perspective,and sorts out the current situation of Tianshui City government’s promotion of rural e-commerce development.Based on the data obtained,it is found that the Tianshui City government’s planning and guidance role in promoting rural e-commerce development is not obvious,there are shortcomings in the logistics system and talent needs,and the role of social forces is not fully utilized The regulatory system is unable to meet development needs and other issues,which are manifested in obstacles in promoting deployment,insufficient branding construction,weak logistics system,shortage of talent team,failure to integrate multiple resources,and inadequate regulatory monitoring system.Secondly,the reasons for the problems lie in the deviation of government functions and role positioning,insufficient integration of promising markets and effective governments,lack of effective supply of public services,strong color of omnipotent governments,and lack of regulatory technical means and system mechanisms.Finally,based on the experience and inspiration of other local governments in promoting the development of rural e-commerce,suggestions and optimization measures for the Tianshui Municipal Government to further promote the development of rural e-commerce are proposed from the aspects of promoting the reshaping of government role positioning,strengthening government planning and guidance functions,deepening government public service functions,optimizing government coordination functions,and refining government supervision and management functions.The paper aims to provide targeted and actionable suggestions for promoting rural e-commerce and promoting rural revitalization in the local area through research on the countermeasures of the Tianshui Municipal Government to promote rural e-commerce development,and also provide reference for other similar underdeveloped areas.