Research On The Chaos And Governance Of Book Piracy On Short Video Platforms

With the rise of the Internet and the advent of the digital age,all walks of life have undergone earth-shaking changes.The publishing industry also faces enormous challenges,with both risks and opportunities.In the era of traditional print media,piracy and infringement have always been an evil disease that cannot be eradicated in the publishing industry,and in the era of intelligent media,while the publishing industry has more opportunities,the problem of piracy has become more and more prominent.Under the Internet economy,consumers’ shopping methods and shopping habits have changed,purchase channels have shifted from offline to online,surrounded by multiple advantages such as affordable prices on online platforms and home delivery,more and more consumers have turned to online e-commerce and short video platforms to buy books,which also allows criminals to target business opportunities,and the types and methods of piracy are varied,resulting in huge losses to genuine book publishers and copyright owners,and serious damage to consumer rights and interests.By analyzing the characteristics of live sales books on short video platforms,the current situation of sales of genuine books on short video platforms,this paper analyzes the attitude and cognition of college students towards purchasing pirated books,and analyzes the reasons for the repeated prohibition of pirated books in combination with multiple subjects,and finds out the methods and countermeasures to fundamentally solve the problem of pirated books.Combined with the macro-level research on the existing laws and regulations in China and the industry regulations of relevant departments in the publishing industry,the reasons for the rampant piracy of books and the relevant regulations on the sale of books on short video platforms,the author believes that the rectification of pirated books on short video platforms needs to start from the following three aspects: First,strengthen legislation,clearly define the rights and responsibilities of short video platforms to sell pirated books,do not let criminals exploit loopholes and play the legal sidelines,and at the same time all departments work together to increase supervision and make pirates have nowhere to hide.Secondly,starting from the management mechanism,short video platforms should fulfill their corporate responsibilities and screen merchants from the source in combination with technical means;The publishing platform should strengthen the construction of internal mechanisms,establish a special book anti-theft department,and ensure that there is a guarantee before and after sales;National law enforcement departments should also strengthen publicity and education against piracy and respect originality,so that the concept of buying pirated books is shameful to take root in the hearts of the people and raise consumers’ awareness of copyright.Finally,combined with modern scientific and technological means,such as the introduction of blockchain technology,digital two-dimensional code,digital fingerprint and other technologies,to improve the efficiency of copyright maintenance.Combating piracy requires the joint efforts of multiple parties,and all of them are indispensable.