Research On Bingchuan Network Value Evaluation Based On The Diversification Of Game Nature

Recently,the online game industry has developed rapidly,which meets the needs of national cultural development and economic growth,and also caters to the national spiritual culture,which is a key way to reflect cultural integration and innovation.Tand game companies have begun to emerge.With the continuous emergence of game companies,economic activities such as mergers and acquisitions,listings,pledges,and financing of game companies have gradually increased.Therefore,it is particularly important to reasonably evaluate the value of online game companies.By combing the domestic and foreign literatures on the value evaluation of online game companies,this paper finds the defects and inapplicability of traditional valuation methods.A more reasonable evaluation needs to combine the characteristics of online game companies to find new methods suitable for this industry.Based on the DEVA model,this paper constructs a new valuation model that makes the evaluation of online game enterprises more reasonable by improving the traditional model.Taking Bingchuan Network as an example,this paper introduces the development of its three business line products according to the characteristics of Glacier Network’s diversified game nature.Select the user-centered DEVA model,and modify the parameters of the DEVA model based on the development status and future strategic planning of game products in the three business lines.In view of the long life cycle of client-side online games,the development trend of client games is introduced,and IP conversion coefficients are introduced for the high degree of overlap between IP-based games and mobile game users,which is more in line with the characteristics of the enterprise itself and the characteristics of game products,making the prediction The results are more objective and scientific.For original mobile games,the ARPU evaluation index system is established from three fields of product production,product operation and industry status,and the BP neural network model is introduced to construct a user contribution value evaluation model to predict the ARPU value,fully combining the characteristics of original mobile games and considering its core value influencing factors.At the same time,problems such as non-linear relationship between data correspondence and inability to obtain accurate functions are overcome to make the results more accurate.Finally,this paper constructs the user contribution value evaluation index system of original mobile games,and uses BP neural network simulation and empirical test to determine the user contribution value of game products,the initial investment capital of unit users,the development trend of terminal games and the IP conversion coefficient.The ultimate value of the Bingchuan Network.This paper applies the improved DEVA model to evaluate the enterprise value of the Bingchuan Network,and solves the defects of traditional evaluation methods that are limited to financial indicators,do not pay attention to user resources and do not consider scale effects.At the same time,it combines the characteristics of the diversified game nature of the enterprise itself,making the evaluation model more scientific and reasonable.It provides a reference for the enterprise value assessment of the online game industry,better responds to the strategy of national cultural power innovation and development,and helps the online game industry to develop better.