Research On The Promotion Of Discourse Power Of Ideological And Political Education In Universities Under We-media Environment

As a tool to fully express social ideology,discourse power controls the direction of public opinion.The party and the state have always attached great importance to the relevant work of discourse power.However,with the continuous development of personal media,the speed and quality of information dissemination have changed greatly compared with the past.The uneven information has a certain impact on the improvement of discourse power.How to correctly and efficiently publicize the mainstream ideology of society and seize certain discourse power is an urgent problem to be solved in ideological and political education in colleges and universities.In the personal media environment,the discourse power of ideological and political education in colleges and universities includes four specific manifestations : the regulation of the process,the persuasiveness of the content,the attractiveness of the topic and the radiation of the scope.The comprehensive leadership of the party makes the regulation process of discourse power more perfect.A variety of software platforms,rich forms of expression and high-quality network facilities have brought certain opportunities for the promotion of discourse power.At the same time,the challenges are also very serious,and the communication environment has undergone profound changes.The subject interacts and exchanges in an open environment,and the difficulty of voice regulation has increased.The prevalence of fast food culture weakens the persuasiveness of discourse content;the complexity of network information further impacts the attractiveness of discourse issues;network public opinion is gradually moving towards decentralization,and the radiation of discourse power is inevitably narrowed.Therefore,colleges and universities must face up to the challenges based on the reality,and on the basis of adhering to the relevant principles,cooperate with all implement the relevant work through four specific ways : building and strengthening the working team of educators,optimizing the expression of discourse power,creating a high-quality network platform for discourse power and purifying the network environment of discourse power,so as to make efforts to improve the discourse power of ideological and political education in colleges and universities in the personal media environment,maintain the security of ideological field in colleges and universities,further consolidate the main position of ideological and political education,and enhance the effectiveness of ideological and political education.