| Since the 21st century,the development of China’s sports industry has become more and more stable with the rapid development of the national economy.According to the data released by the National Bureau of statistics and the State Administration of sports in early 2020,the total output of the national sports industry in 2019 was2948.3 billion yuan,an increase of 10.9% year-on-year,while the GDP growth rate was only 6.6%.The development of the industry has made great contributions to the transformation,upgrading and adjustment of China’s industrial structure,The internal structure of the sports industry is no longer dominated by the traditional manufacturing of sporting goods and related products.The output of the sports service industry accounts for 50.6% of the total output,and the optimization and adjustment of the industry is still ongoing.Since the issuance of several guiding opinions of the State Council on accelerating the development of sports industry and promoting sports consumption in 2014,guide sports enterprises to become stronger and better,fully explore the industrial potential,actively absorb social capital and forces from all walks of life,and develop the integration and innovation of sports industry and other industries;The 13 th five year plan for the development of sports industry by 2016 and the action plan for further promoting sports consumption(2019-2020)in 2019 have defined the national goal of promoting the construction of a sports power and a healthy China,and promoted the further implementation of the "sports +" project.Around the background of this industry,listed companies in the sports industry,as the benchmark of enterprises,have received special attention,and the performance of listed companies is also the most concerned thing of mass investors and capital market.With the influx of capital,some enterprises have expanded rapidly and become leaders in the industry.Some enterprises’ share prices have been slashed several times over the years and hovered on the edge of delisting.The polarized development of the sports industry has hit the market’s investment enthusiasm in the industry to a certain extent.The reason is that the evaluation of enterprise business performance is insufficient and the evaluation method and evaluation index system are unreasonable.This study uses entropy weight TOPSIS method to evaluate the business performance of Listed Companies in China’s sports industry,and analyzes the business advantages and disadvantages of existing enterprises,in order to provide reference opinions for the future development of listed and non listed companies in the sports industry.The results show that:(1)For the current sports industry,the growth of operating capacity and non-financial index capacity is more important than other dimensions.(2)Profitability,growth and other indicators only indicate that the importance of indicators at this stage is low,and they are still important in the long run,and there are hidden dangers to be solved.(3)There is a great imbalance between the growth and comprehensive performance of Listed Companies in China’s sports industry.The suggestions of this study are as follows:(1)at this stage,sports enterprises should focus on improving the management ability of inventory and accounts receivable.(2)Increase R & D investment and continuously improve the creativity and R & D ability of enterprises.(3)Enterprises should cooperate with relevant education departments to cultivate professional sports talents.(4)Appropriately relax the listing requirements of sports enterprises and accelerate the investment and financing process of high-quality enterprises.(5)The government should strengthen special policy support for innovative sports enterprises and sports service enterprises. |
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