Research On The Strategy Of Improving Student User Stickiness Of University Network Ideological And Political Platform

With the continuous progress and development of the information age,the trend of "everyone is a netizen" is becoming more and more obvious.While the network is constantly facilitating people’s study,work and life,it also poses new challenges to the ideological and political education in colleges and universities.College students who are "natives" of the Internet are often unable to distinguish all kinds of fragmented views and highly oriented remarks on online media platforms by relying on their own knowledge reserves.Ideological and political education workers in colleges and universities should conform to the development trend of The Times,form Internet thinking,master the rules and methods of Internet education,use the carrier of network ideological and political platform to enrich the connotation of network ideological and political platform in colleges and universities,give full play to the role of network ideological and political platform in education,and form the joint force of network ideological and political platform in colleges and universities.To make the ideological and political education in colleges and universities more amiable and targeted.In April 2020,the Ministry of Education and other eight departments emphasized giving full play to the role of network education,and constantly improving the service level of university network platforms,their attractiveness to students,and the user loyalty of university network ideological and political platforms.In the development of the university network education platform,the student user viscosity increase is directly related to the university network education platform of education actual effect,become the key and the soul of university network education platform construction,take the student as the main body,and gradually enhance students user viscosity,to seize the key to the construction of university network education platform and essence.If the network ideological and political education workers in colleges and universities can’t grasp the trend of students’ ideological dynamics,they can’t improve the stickability of students on the network political platform in colleges and universities,and the effect of "network ideological and political education" will be greatly reduced.Through a questionnaire survey on the construction of online ideological and political platforms in colleges and universities,this paper analyzes the current situation of the construction,operation and management of online ideological and political platforms in colleges and universities.It is found that the main problems in the construction,operation and management of online ideological and political platforms in colleges and universities are not strong in initial adhesion,low in retention and weak in strong adhesion.The main reason for these problems is the imperfection of college system construction,system mechanism,educational idea,educational practice and personnel guarantee.Based on this,this paper tries to put forward methods and strategies for improving the user stickability of online ideological and political platforms in colleges and universities from the aspects of system construction,system mechanism,platform content service improvement,and following the law of students’ cognition,so as to effectively enhance the affinity,appeal and communication power of current online ideological and political platforms in colleges and universities.To promote the network ideological and political platform in colleges and universities to become the main front of network ideological and political education that teachers and students can "use" and "cannot live without",and further improve the effectiveness of network education.