Research On Interactive Communication Of Short Video Of Beijing Winter Olympic Games From The Perspective Of Interaction Ritual Chains Theory

With the in-depth development of mobile internet technology,short video,as a new media leading the world,has rapidly become one of the main channels for Internet users to obtain Olympic information.It has not only changed the media usage habits of the Olympic audience,but also opened up a new way of event communication and reshaped the new pattern of Olympic interactive communication.At the same time,the short video constantly shows the construction process of the ritual in the Olympic communication,and expedites the outbreak of user interaction behavior in specific situations,reflecting the procedural expression of the Olympic short video communication,which coincides with Collins’ Interaction Ritual Chains theory.This research is based on the theory of interaction ritual chain,and takes the short video of the Beijing Winter Olympic Games on Dou Yin APP as the research object.On the basis of participant observation and case analysis,this paper analyzes the elements needed to form an interactive ritual in the short video transmission process of the Beijing Winter Olympic Games with in-depth interviews,focusing on the analysis of the construction of group symbols and the generation of emotional energy in the short video interactive ritual,and is committed to exploring the interactive communication effect of the interaction ritual chain in the short video of the Dou Yin platform of the Beijing Winter Olympic Games.First of all,on the basis of a detailed outline of the evolution of the interactive form in Olympic communication,this study focuses on the short video,a new media form of Olympic interactive communication,and analyzes the basis of interactive innovation in Olympic short video communication;Secondly,this study began to analyze the elements of the short video interaction ritual chain of the Dou Yin Beijing Winter Olympic Games,creating a common field of ice and snow through the gathering of user groups in the virtual encounter space;Create the common focus of the Olympic Games with the hot topic mechanism;Rely on the multiple interaction mechanisms of the Dou Yin platform to form a shared emotional state;And through setting limits on outsiders,a ritual group with emotional connection and collective excitement effect is finally formed.The key part of this paper is to analyze the effect feedback of the interaction ritual chain in the short video transmission of the Dou Yin Beijing Winter Olympic Games,including the sense of group solidarity through launching the "mass gathering" of the national Winter Olympic Games;Create group symbols when constructing the collective memory of the Chinese Olympic Games;Accumulate high emotional energy in the process of writing the Chinese Olympic story through internal and external linkage;In the conflict situation,the sense of group morality is generated by defending the image of China’s Olympic Games.Finally,on the basis of the above research,the problems in the interactive communication of short videos of the Olympic Games and other large-scale sports events are summarized,and corresponding optimization strategies are proposed.