Research On Improving The Effectiveness Of Ideological And Political Education In Colleges And Universities In The Era Of Media Integration

Effectiveness is the source of value and life of ideological and political education in universities,and is the standard and scale for measuring the success or failure of ideological and political education in universities.Integrated media is a conceptual media,a new information dissemination medium that integrates media and audience interaction.The quiet birth of integrated media is reshaping the information dissemination ecology and bringing about a new communication pattern.With the expansion and extension of integrated media in the field of education,it has caused comprehensive changes in educational concepts,methods,models,and other aspects,thereby affecting the effectiveness of ideological and political education.Therefore,exploring practical paths to enhance the effectiveness of ideological and political education in universities in the context of media integration is a necessity for ideological and political education to keep up with the times and for the innovative development of theoretical and practical innovation in ideological and political education.This article starts from the concepts and characteristics of integrated media,ideological and political education in universities,and effectiveness.By summarizing the unique advantages of integrated media,sorts out the theoretical basis for improving the effectiveness of ideological and political education in universities in the era of integrated media,summarizes the connotation and standards of effectiveness evaluation of ideological and political education in universities,analyzes the opportunities and challenges faced by ideological and political education in universities in the era of integrated media,and on this basis,Explored the path to enhance the effectiveness of ideological and political education in universities: ideological and political education workers in universities should timely update their educational concepts and transform their thinking paradigms;Reshaping the discourse of ideological and political education,bridging the discourse gap;Continuously improving one’s media literacy and enhancing the ability to use integrated media;Forging a composite talent system and optimizing the structure of the education team;Utilize VR,AR,and holographic projection technology to enhance the quality and efficiency of integrated media ideological and political education.