Research On The Cross-cultural Empathy Communication Strategy Of Beijing Winter Olympic Games Reports

As a major international event attracting worldwide attention,the importance of international communication of Beijing Winter Olympics is self-evident.Our foreign media seized the opportunity to build the image of China and seek a stage for dialogue and exchange with other countries.Cross-cultural empathy is the theoretical extension of empathy in the context of cross-cultural communication.Its research will have great significance to promote China’s external communication and convey the voice of China better.This paper takes China Global Television Network’s(CGTN)reports of the Beijing Winter Olympics on Twitter platform as a typical case,combines the theory of cross-cultural empathy communication,and through the research methods of content analysis and text analysis,analyze the characteristics of the reports of the Beijing Winter Olympics on CGTN Twitter platform,as well as the functional paths and strategies of cross-cultural empathy communication.From the perspective of the action path of cross-cultural empathy communication,CGTN’s reports of the Winter Olympics can generate empathic psychology among audiences through bottom-up emotional infection,top-down cognitive regulation and the diffusion of empathic effect of third-level texts,and then audiences form a complete closed-loop path of cross-cultural empathic communication through empathic feedback.Through the analysis of the reports,this paper further proposes the cross-cultural empathy communication strategy of CGTN.In terms of content selection,CGTN has accurately grasped the audience’s psychology,in terms of operation strategy,it cleverly arouses audience’s emotion with novel communication forms and creative activity planning,and arouses audience’s recognition through discourse expression techniques such as emotional integration.Finally,by infusing multi-dimensional connotations into reports,it gathers audience’s consensus and enhances audience’s empathy.