Research On The Internationalization Development Path Of Game Industry Under The Background Of Double Cycle Theory

Under the background of dual cycle,with the resurgence of international trade protectionism and the weakening of the "home economy" stimulus effect in the postepidemic era,China’s game industry is facing many uncertain factors in the international development.In order to maintain the high-quality and sustainable development of the game economy,we must respond to the call of the country and study how the game industry should be actively deployed,so as to make correct production and operation adjustments based on the domestic big cycle,produce a siphon effect on the global advanced production factors,and form a double-cycle pattern with the domestic driving the international.This paper mainly summarizes the current situation of the international development of the game industry from three aspects,on the one hand,through literature analysis,case study and other methods: the necessity of doing a good job in double circulation,the requirements that must be met and the key problems in the current international development;On the other hand,take Mihoyo,a game company with good international development in recent years,as a representative case.First,based on the double-cycle background,from the international development level,analyze the conditions for doing well in the domestic cycle and the important support for entering the international cycle,then focus on the development path of Mihoyo,introduce the analysis tool of grounded theory coding technology,and comb out the specific development path of Mihoyo from domestic to international based on a large amount of data,Analyze the main factors affecting its international development,and finally return to the problems faced by the international development of China’s game industry,and learn from the development practice of Mihoyo.Based on the full text of the research on the development status of the game industry and the internationalization path of Mihoyo,this paper believes that in the context of dual cycle,China’s game industry should build an international development path from three levels: the construction of domestic demand system in the domestic market,the improvement of the industry’s own strength,and the cultivation of a mutually promoting cooperation environment at home and abroad:Based at home,the government and enterprises should synchronize,promote the symbiosis of enterprises,drive regional development and expand domestic demand by unblocking the national economic cycle;Focus on themselves,enterprises should improve their core competitiveness with the goal of more optimized supply and demand structure and high-quality products output of high standards.To establish a cooperative environment in which internal and external circulation promote each other,it is necessary to do a good job of risk prevention while opening to the outside world at a higher level.