Research On Content Production Of Tiktok Fitness Short Video From The Perspective Of Field Theory

With the continuous development of the national economy,people’s living standards have improved significantly,and their health has become increasingly important.Especially during the new type of coronary pneumonia,people pay more attention to their health.In the current situation,there are some problems in the production of Tiktok fitness short video content,which has been increasingly concerned by scholars.Therefore,it is of great significance to study the content production of Tiktok fitness short videos and propose reasonable production strategies for producers.This paper uses the content analysis method,through the specific analysis of the representative Tiktok fitness short video blogger account and video,based on the field theory,studies the production of Tiktok fitness short video content,constructs the "Tiktok fitness short video field",analyzes the current situation of Tiktok fitness short video content production,factors affecting content production and its operating mechanism.Under the field of "production consumption",the production,consumption(production catering to consumption),and supervision of Tiktok fitness short video content appeared in the process of production,and the causes of the problems were analyzed from the perspective of political capital,economic capital,and cultural capital.The research found that the content production strategy can be put forward from the following aspects: paying attention to the specialization and rationality of production content,producers using advanced technology to promote the simplification of production methods,building producers’ fitness knowledge system and improving their fitness cultural literacy,improving their own aesthetic literacy,paying attention to the creation of a good sports atmosphere,producers doing a good job in product positioning,producers guiding consumers to use products reasonably,producers improving relevant production systems,etc.