The article uses research methods such as literature review,expert interviews,indirect observation,content analysis,and logical analysis to analyze the application of technology elements in the opening ceremony of the Beijing Winter Olympics from the perspective of visual communication design,as well as the techniques and value brought by integrating technology elements into the opening ceremony of the Beijing Winter Olympics,The aim is to provide reference and inspiration for the form in which technology can maximize the expression of creative content in the opening ceremony of future large-scale sports events,as well as how to enhance the expressive power of opening ceremony works,and to provide meaningful references for promoting the high-quality development of the opening ceremony of large-scale sports events.The following conclusions have been drawn through research:1.The application of technological elements in the text,color,and graphics of the opening ceremony has achieved the goal of "replacing crowd tactics with technological elements",while solving the problem of "fewer performers and fuller performance scenes".Multiple technologies work together to create a technological light and shadow effect,filling the performance with a sense of visuals.2.Scientific and technological elements are integrated into the opening ceremony text in a three-dimensional and dynamic way to construct a unique and internationalism style visual language form,making the visual information transmission of the text more ornamental and artistic.3.Technological elements are integrated into the colors of the opening ceremony through gradient and association techniques,using lighting technology and stage scenery to create rhythmic fluctuations in colors,promoting visual information to be more infectious;Simultaneously incorporating dynamic and three-dimensional techniques into colors,creating a three-dimensional space of colors through "points," "lines," and "surfaces," creating visual contrast in the scene and increasing the sense of color hierarchy in the scene.4.Technological elements are integrated into the graphics of the opening ceremony with dynamic,three-dimensional,and directional elements,highlighting the virtual and dynamic feel of the graphics,thereby adding a sense of flexibility to the graphics;Incorporating associations and symbols into graphics,transforming object prototypes into organic forms of graphics,conveying visual information of creative connotations;By incorporating heterogeneous cutting reconstruction and imbalanced symmetry into the graphics,human-computer interaction has optimized the presentation of the graphics,increased the interactive experience between actors and technology,and achieved effective interaction between visual elements and the audience.5.In visual communication,the audience tends to present visual information intuitively and clearly,and concise and clear creative content can help them understand the meaning and artistic conception represented by visual elements,thereby accelerating the dissemination speed of visual information. |