The Construction And Empirical Study Of The Evaluation Index System For The Efficacy Of National Fitness Events In The Digital Era

The 2021 "National Fitness Plan(2021-2025)" and the 2022 "Key Points for Mass Sports Work" refer to "providing intelligent services for national fitness" and "promoting the systematization of mass sports events and activities",respectively.These policies have created the basic conditions and future direction for the implementation of "14th Five Year Plan".Based on the scientific concept of "empowering people with numbers",the government actively promotes fitness for all using digital platforms.While meeting the fitness needs of the people,it vigorously promotes fitness for all,combining innovation with advanced technologies such as 5G,cloud computing,big data and various intelligent devices,to promote the implementation of a number of emerging products such as fitness technology assistance systems and sports simulation systems.At the same time,the national fitness event is deeply integrated with advanced science and technology,integrating sports chips,intelligent equipment and facilities,and data monitoring systems into the event,it has created conditions for promoting the fairness and digitalization of the event and improving the development quality of the event.Under the background of the national fitness events and the era of big data,the enthusiasm of the people to participate in the events burst out,and the demand for activities increases.However,at present,the national fitness event still lacks a good event supervision mechanism,fails to construct objective and reasonable evaluation indicators,and fails to effectively organize illegal judgments to promote the qualitative change of the event.Therefore,the author takes the construction of the performance evaluation index system for national fitness events as the research object.Firstly,using the methods of literature review and interviews,the author preliminarily formulates various dimensions of performance evaluation indicators for national fitness events in the digital era;Secondly,three dimensions of efficiency evaluation index of national fitness events were determined through Delphi method and questionnaire survey method;then test the consistency of the 44 indicators and determine the weights using the hierarchical analysis method and the mathematical statistics method;finally,use the effective questionnaire to explore the feasibility of the efficiency evaluation index of national fitness events,and find out the current event development problems combined with the questionnaire and interview in Chongqing.The following conclusions and suggestions are drawn:Based on the theory of new public service and performance evaluation,search for literature and start from the three dimensions of "input-output-effect",and initially formulate 3 first level indicators,12 second level indicators,and 33 third level indicators;Then,two rounds of evaluation index consultation of expert events were run,and the efficiency evaluation index system of comprehensive fitness events was finally determined based with effective suggestions,including 3 first level indicators,12 second level indicators,and 44 third level indicators.The final level of indicators constructed are:input indicators,output indicators and effectiveness indicators.The secondary indicators are:policy investment,personnel investment,funding investment,facility investment,and digital investment;event scale,economic returns,digital display,and event satisfaction;short term,medium term,and long-term impacts.And some three-level indicators: the number of management personnel,social funding,and participation of the referee assistance system;event level,digital media real-time broadcast of the event;promotion degree,transmission rate,coverage,etc.Based on the above index system,the pairwise index comparison matrix is constructed,and the AHP data analysis software is used to assign weights to the expert 9-level evaluation results and calculate the weight coefficient.Experts assign values to the importance of the indicators in the matrix,and use AHP data processing software to calculate the weight coefficients of each level of indicators.The data results show that among the first level indicators,the weight value of the input indicator(0.50)is higher than the output indicator(0.25)and the effect indicator(0.25),indicating that the input indicator accounts for a relatively large proportion in the development of national fitness events.Among the secondary indicators,personnel investment(0.168),policy investment(0.166),long-term impact(0.123),funding investment(0.097),event scale(0.096),economic returns(0.080),short-term impact(0.077),medium-term impact(0.049),facility investment(0.048),digital display(0.046),digital investment(0.021),and event satisfaction(0.029).It can be seen that the performance evaluation indicators of national fitness events pay more attention to the development and influence of the event during the operation process than the digital investment and satisfaction of the event.The efficiency evaluation questionnaire of national fitness events was distributed to the people of Chongqing,and the following results were obtained: from the perspective of the average of secondary indicators,the policy input and facility input are higher than the personnel input;the event satisfaction and the event scale are higher than the economic income;and the medium-term impact and long-term impact are higher than the short-term impact.However,based on the above questionnaire results,the following problems can be analyzed:such as imperfect management system construction,insufficient innovation in event content,lack of sports professionals,and lack of efficiency evaluation mechanism,the development of national fitness events is uneven.In addition,the distribution of venue equipment and facilities is uneven,and sports venues are mainly concentrated in urban areas.Based on the above research,the following recommendations are given in this article:1.Index system construction: First,improve the scientific rationality of the efficiency evaluation index of national fitness events;Secondly,promote the comprehensiveness of the design of performance evaluation indicators for national fitness events;Thirdly,standardize the process and method of designing performance evaluation indicators for national fitness events,thereby optimizing theoretical and practical research on the performance evaluation indicator system.2.Development of national fitness events: First,in terms of management system,straighten out the management structure of comprehensive fitness events and improve the service quality of relevant organizations;Secondly,in terms of event content,it is necessary to promote the integration of digitization and events,and innovate the service content of national fitness events;Thirdly,in terms of sports professionals,it is necessary to strengthen the training of sports professionals and improve the mechanism for expressing the needs of the masses for fitness;Fourth,in terms of evaluation mechanism,it is necessary to improve the evaluation mechanism of national fitness events and optimize the construction effect of national fitness events.