Content Production And Operation Of Football Commentary We-Media "Dawn Football Station"

“Dawn Football Station” is a football commentary we-media based on the All Football app.This paper analyzes the basic information,operation status,content production,publicity and other aspects of “Dawn Football Station”,summarizes the problems in the production and operation process of the account,and puts forward corresponding countermeasures and suggestions.The full text is divided into two parts: presentation report and presentation of works.In the report,the preface mainly explains the background,significance and research methods of this topic.The literature review section summarizes the development trend,main characteristics and existing problems of the current domestic sports commentary.The main content of the text is the exposition of the work.First of all,it summarizes the background of the establishment of the account and the preparatory work,and analyzes some famous column articles;Secondly,it summarizes the image design ideas and column design ideas of the account,and analyzes the user needs in combination with the theory of “uses and gratifications approach”,and makes clear the content positioning.Thirdly,it summarizes the operation status of the account,including the analysis of various data of the works and the analysis of the change of the number of followers;Fourthly,it summarizes the principles of topic selection planning,picture production,content creation and layout design of the account;Fifth,it summarizes the way of promotion of the account and its effect;In addition,some works are taken as examples to summarize their characteristics in format,content,creative ideas and so on.By analyzing the deficiencies and adjusting the production and operation strategies,the report summarizes the practical experience of “Dawn Football Station” and puts forward some suggestions on the production and operation of sports commentary we-media.Finally,in the presentation section,the author lists the titles of all the articles of “Dawn Football Station”,and presents the full text of some articles.“Dawn Football Station” is positioned as a new media account deeply engaged in the field of football,aiming to create a football comment platform for professional fans with detailed information,accurate data,profound analysis and humorous style.The account focuses on football events during the 2022 Qatar World Cup,and analyzes and comments on popular matches in the five major leagues.In addition,the account will also popularize football knowledge and history,presenting the rich and colorful football world from multiple dimensions.Finally,this account is committed to promoting football culture,enhancing the public’s understanding of football,improving people’s aesthetic appreciation of football,and making a modest contribution to the progress and development of Chinese football.