A Study On Optimization Of Customer Relationship Management Of M Company

In recent years,with the development of China’s economy and the improvement of people’s living standards,the concept of health has also changed.Parents are paying more and more attention to the development of their children’s comprehensive physical quality,and it has become a project of the entrance examination for middle school entrance examinations in some provinces,and physical education has become a focus that cannot be ignored in the process of children’s healthy growth.As an extension of school sports and a necessary supplement,a variety of sports activities have emerged in the youth sports training market,and the competition in the sports training market has become increasingly fierce.The competition between enterprises is essentially an effective competition for customer resources,and customer relationship management services with high satisfaction have become the core of enterprise competition.Customer relationship management is guided by the needs of customers,providing a good service experience for the target customer group,thereby improving their satisfaction,and ultimately promoting the target customer to continue to bring business value to the company,so it is particularly important to do a good job in customer relationship management.This paper implements a CRM study on M Company as a case study.The full paper takes M company’s customers as the research object,Through the classification and characteristic demand analysis of M company’s customers,combined with the current customer maintenance management and market survey results,it focuses on sorting out the current situation of M company customer relationship management.Article by M company existing customer relationship management problems,and deeply analyzed the causes of these problems,on the basis of the M company customer relationship management optimization scheme,and the implementation of the customer relationship management puts forward safeguard measures,finally summarize the full text.The article generally summarizes the rapid development of M company and the problems of the existence,and conducts targeted research on the relevant characteristic needs and characteristics,and puts forward a set of customer relationship management optimization scheme.It is expected that by effectively improving customer relationship management,the core competitiveness of M Company will be fundamentally improved while improving customer loyalty and satisfaction.At the same time,it provides valuable reference and suggestions for the future customer relationship management of sports training companies,which has great practical significance to promote the benign development of the training industry in the future.