Research On The Influence Of New Revenue Standards On Revenue Recognition And Financial Reporting Quality Of Game Enterprises

The online gaming industry in China,which was born from 1990 to mid-2000,has entered a rapid development stage with the arrival of the Internet era.In 2016,the actual sales revenue of the online gaming market in China jumped to the top in the world,replacing the United States as the world’s largest online gaming market.Compared with traditional enterprises,the transaction mode of online game enterprises has particularity and complexity,and their trading items and venues are basically virtual.Therefore,how to recognize revenue for online game enterprises is a complex and difficult problem to solve,which also puts forward higher requirements for how China’s accounting standards should adapt to the accounting issues brought about by the development of the times.The overall framework of this article is to first introduce the background and significance of writing this article,the ideas and structure of the study,summarize the current research status of some key points involved in this article at home and abroad,and elaborate some necessary theories,including the differences between the new income standards and the old income standards.Subsequently,this article introduces in detail the basic situation of China’s online game industry,the basic operation mode of game companies,and analyzes and summarizes the income characteristics of online game companies.Through research on some domestic online gaming companies,it has been found that most of the virtual goods sold by domestic listed online gaming companies are handled using the method of traditional physical goods sales.After that,taking Enterprise K as the research object of the online gaming industry,we analyzed and compared the revenue recognition data gap of the "Legend of the Blue Moon" classic webpage game independently operated by Enterprise K before and after the implementation of the new revenue standards,pointed out the impact of the new revenue standards on the revenue recognition of Enterprise K,and analyzed and compared the revenue data of two enterprises in the same industry,Shenzhen Zhongqingbao and Youzu Network,before and after the implementation of the new revenue standards,Using a comparability measurement model,it is calculated that the comparability of A-share listed online gaming companies,including K companies,Zhongqingbao,and other companies,is mostly in a downward trend,and the impact of the implementation of the new income standards on online gaming companies is obtained.Finally,based on the analysis results of the online game industry,practical suggestions are proposed for enterprises and regulatory authorities.This article has reference significance for policy makers,regulatory authorities,online game enterprises,and report users.