| In the era of rapid development of the entertainment industry,diverse cultural forms and ideological trends have had a certain degree of negative impact on college students who have not yet established firm values,and gradually formed a superficial culture based on "entertainment","pleasure" and "stupid pleasure".orientation.The development of entertainment culture reflects my country’s literary atmosphere and aesthetic status to a certain extent,and the resistance to pan-entertainment thoughts is a necessary measure to strengthen the leading position of mainstream ideology and expand the path of ideological and political education for college students under the new situation.The education of aesthetic values plays an irreplaceable role in the growth and success of students.As a super-utilitarian practical activity,aesthetics can shape a good aesthetic personality on the basis of maintaining the unique personality of college students.General Secretary Xi Jinping pointed out that "youth is the future of the country and the hope of the nation.The party and the country have always attached great importance to youth,cared for them,trusted them,and always insisted on taking youth as the main force for the development of the cause of the party and the country." Strengthening ideological and political education in colleges and universities and The combination of individualized aesthetic needs of college students in the new era and the joint strength of multiple subjects to cultivate college students’ scientific aesthetic values will help to deal with the invasion of subcultures at home and abroad,enhance the cohesion and attractiveness of socialist core values among college students,and build Reasonable spiritual civilization and political civilization,implement high-quality aesthetic practice,so as to promote the progress of the times and promote the prosperity and development of socialist culture.Using the position,viewpoint and method of Marxism,this paper analyzes the influence and countermeasures of pan-entertainment thought on the aesthetic values of college students from the perspective of ideological and political education,and analyzes the influence and countermeasures of pan-entertainment thought on college students’ aesthetic values.The first is to sort out the relevant concepts,grasp the connotation of pan-entertainment thought and the scientific positioning of college students’ aesthetic values,and lay a foundation for subsequent research.Secondly,through questionnaire research,we can understand the current status of college students’ aesthetic values.According to data analysis,college students under the influence of pan-entertainment have the problem of aesthetic cognitive superficiality,conformity aesthetic interest,and utilitarian aesthetic practice.These negative problems in the aesthetic values of college students are the results of vulnerabilities and deficiencies in society,universities,families,and individuals.Therefore,in order to deal with these negative problems,combined with the actual situation,through the combination of theory and practice,from the four aspects of social supply,college education,family aesthetic education and personal initiative,we put forward targeted countermeasures,resist the influence of pan-entertainment ideology through internal and external joint efforts,cultivate the correct aesthetic values of college students,and promote the growth of young college students. |