| This paper on the Internet of things of agriculture and technology adoption related research progress at home and abroad are reviewed and evaluated,through literature review,find some problems of the existing research both at home and abroad,clear the task of the present study,emphasis and methods,combining with social learning theory,technical induction theory,cognitive behavior theory,planned behavior theory,determine the research using the model with variable.According to the group in June 2019-December collection of 358 field survey questionnaire,on cognitive JiangXi vegetable planting large Internet of things technology and adopt intend to analysis the current situation and problems,found in JiangXi province propaganda weaker beings networking technology,vegetable planting large lack of Internet of things project implementation experience,vegetable planting large of Internet information technology knowledge and skills to master,vegetable planting large less cognitive degree is low,the Internet of things technology of vegetable planting large in certain difficulty,learn to use the Internet of things technology in the Internet of things system operation is more complex,large capital investment of the construction of the Internet of things and the operation and maintenance cost is high.Then use orderly classification Logistic model to explore more vegetables planting large iot technology in JiangXi cognitive effect on the adoption intention,the study found that:iot infrastructure situation,vegetable planting large gender,level of education in JiangXi province,joined the cooperatives,vegetable types,the degree of commercialization,risk attitude,encourage friends and relatives,the influence of other growers,government support,earnings forecast,information technology personnel and team(according to the above factors influence from big to small)through cognition of JiangXi vegetable planting large iot technology adoption intention of intermediary effect is remarkable.Among them,gender and vegetable planting type are negatively correlated with the Internet of things technology adoption willingness of large vegetable growers in JiangXi province.Among the variables tested above through mediating effect,the path coefficient of iot infrastructure is 2.8,which is the most important influencing factor,and the path coefficient of it talents and teams is 0.15,which has the least influence.Marital status,participation in Internet of things technology training,income level and market price fluctuations(the above factors are listed in order of influence degree from large to small)have a significant direct effect on the Internet of things technology adoption intention of large vegetable growers in JiangXi province,among which marital status is negatively correlated with the Internet of things technology adoption intention of large vegetable growers in JiangXi province.The path coefficient of marital status was 3.03,and the direct effect was the most obvious.Participation in iot technology training is 2.43,the path coefficient of income level is 0.62,the direct effect is general;The path coefficient of market price fluctuation is 0.37,and the direct effect is the least obvious.Finally,according to the research conclusion,the corresponding optimization Suggestions are put forward from the level of peasant household and the level of government respectively.Farmers change their ideas and take the initiative to participate in technical training;Expand investment in production and change the type of vegetable cultivation;Enhance market competitiveness and increase the degree of commercialization.The government should improve infrastructure and provide policy support.To play a model role and build a linkage mechanism;To play a model role and build a linkage mechanism;To promote "agricultural school cooperation" and establish a talent training mechanism;Strengthen the technology propaganda,improve the peasant household technology cognition. |
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