The Path Of Popularization Of Artificial Intelligence From The Perspective Of Science Communication

Constantly updated with the development of the society,technology and the diversification of communication means,make the public understanding of science knowledge gradually deepened,artificial intelligence technology as an important achievement of science and technology development,media science,artificial intelligent technology to the audience through various channels throughout the country raised a hot wave of concerned with the science and technology development of our country.Through the acceptance of media science communication,people deeply love to "my country",more realize that "science and technology is the first productive force".The impact of AI on the country is huge,with CCTV’s program " Wit is Superior " playing a key role in promoting it.Through the program,people break down the barrier between science and life and think about the impact of science and technology on future life.Based on the perspective of science communication,this paper takes the representative CCTV science and technology TV program " Wit is Superior " as a case study,combines literature analysis method and case study method,and analyzes the program " Wit is Superior " with the process mode of science communication and the characteristics of science communication.The research focus is on the popularization path of artificial intelligence in the program " Wit is Superior " from the perspective of science communication.This paper first discusses the concept and elements of science communication,the changes of science and technology programs in China,and the development and basic characteristics of the program " Wit is Superior ".Then it summarizes the path of artificial intelligence in popularizing science in China,which is mainly summarized as follows: the path of popularizing science by the government official platform,the path of popularizing science by the scientists community,the path of popularizing science by media communication,and the path of popularizing science by film and television works.Then the article focuses on the analysis of the CCTV program "Wit is Superior " to spread artificial intelligence to people’s unique popular science path,mainly include:1.Diversified combination of science communicators;2.Scientific content of variety expression;3.Science communication strategy based on brand marketing;Fourth,the effect of popularization and popularization of science communication.Finally,in terms of the mode and concept of science communication,the popularization path of artificial intelligence and the propagation path of artificial intelligence in the CCTV program " Wit is Superior " are analyzed and summarized,and some existing problems are found.From the macro level to the micro level,several problems and self-reflection are summarized.The main problems include: 1.A shortage of professionals to tell science stories;2.Insufficient reflection on the relationship between human and technology;3.The interaction of TV media platform is not flexible enough.The main reflections include: 1.The science communication standard is not strong,the entertainment factor lacks control;2.The network flow of the program is narrow,and the media interaction is not enough;3.The audience’s scientific literacy is not high,and there are few demands for scientific and technological life.The above points are just a few opinions on the road of artificial intelligence in science popularization in China and the program " Wit is Superior ",hoping to extend the attention to these problems in science popularization programs in China,and to bring the audience a better understanding and feeling of cutting-edge technology.